The ScaleUP Newsletter

The ScaleUP Newsletter

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The Hidden Cost of Delayed Conversions
⌛️Long buying cycles don’t just slow ads, they rewire them, and more!
Boxing Day Steals From January
😬The Demand Carryover that Cannibalizes Q1, Media buyer index of the week, and more!
Why the Holiday Demand didn’t die
🤔 Why post–shipping cutoff drops are not demand losses, Do faces actually help YouTube thumbnails, and more!
January Rewards The Fastest
🤩 Creator momentum resets before pricing catches up, Google reshapes how advertisers control Demand Gen and Performance Max, and more!
You built attention not leverage
👀 Why high engagement still leads nowhere, Microsoft simplifies compliance, and Shopify turns UX into signals, and more!
Stop Running TikTok on TV
📺 Why CTV needs slower thinking, How fan-out queries shape AI overview citations, and more!
The End of Auction-Led Growth
🚀 Winning now depends on attention quality, Media buyer index of the week, and more!
The Replay Economy Is Here
🔁 Why attention is now valued in seconds, not actions, AI overviews are moving deeper into High-Value search, and more!
The Post-Christmas Advantage
😮 Recognition forms before clicks ever happen, AI ads and performance data are getting clearer, and more!
Meta Punishes Repetition Quietly
🫢The page memory reset effect why ads “Magically” work again, AI commerce is splitting into two powerful paths, and more!
Solved Ads Don’t Scale
📉 Once predictable attention drops to zero immediately, Meta and YouTube upgrade brand–creator workflows, and more!
When Add to Cart Bleeds Ads
🛒The quickest way to waste money is, Media buyer index of the week, and more!
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