The ScaleUP Newsletter

The ScaleUP Newsletter

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Why Invisible Loyalty Outperforms Points Systems
💸Retention scales faster when perks feel like privilege, Google Expands AI Image Editing and Video Tools, and more!
The Smarter Way to Build Bundles
📦 Build bundles from funnel logic, not leftover inventory, Meta adds new ad controls and Reels metrics, and more!
Stop treating PDPs as Landing Pages
⚡Your buyers lost conversion tempo. Get it back, Meta doubles down on AI visuals and ad economics, and more!
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The Stockout Profit Play
💥How scarcity resets pricing power overnight, Meta launches AI ad upgrades to fuel holiday sales, and more!
Don’t waste your Viral Moments.
🔄 Build a momentum OS from fading spikes, Media Buyer Index of the Week, and more!
Retargeting is Broken by Design
🔁 The Exit-to-Ad Loop to reach audiences before intent cools, Streaming Surges while YouTube Claims TV Crown, and more!
The Format Grid That Wins
🧭 Spot proven creative assets with Tactical Transparency, Meta Instagram, LinkedIn change how analytics work, and more!
Offers Aren’t Promotions
💧 Manage offers like assets with liquidity velocity and slippage, Meta rolls out advanced creator analytics and streamlined workflows, and more!
The Post-Click Death Zone
🪦 Most ads fail where the landing begins, Meta, LinkedIn, TikTok launch major ad shifts, and more!
The Overlooked CRO Multiplier
🎯 Turning interest into higher-margin orders, Northbeam reveals changing CPC CAC, and ROAS performance on major platforms and more!
The 90-Day LTV Accelerator
📈How to reach the LTV-AI target for rapid reinvestment, How often to post on Instagram in 2025, and more!
Change the Story, Not the Price
🎯 Extend creative shelf life without killing margins, Google Ads rolls out AI Traffic Protection, Gender Targeting, and more!
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