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The Hidden CPM Goldmine
🎯Stop chasing clicks, start buying brainspace with View-Only Campaigns, TikTok and Pinterest Roll Out New Ad Tools, and more!
12 hrs ago
Brain Bug Copywriting
🧠Build Invasive Hooks That Spread, Not Just Stick, Meta Expands Reels and Threads Ad Options, and more!
Sep 15
2
The Customer-Led SKU Trap
🧠 Why “giving people what they ask for” quietly kills margins, and scale, Media Buyer Index of the Week, and more!
Sep 12
1
When Doubt Creates Demand
🤔 Objection-aware funnels choreograph belief, not persuasion, Google Ads Adds Global AI Max and New Planning Tools, and more!
Sep 11
Why “out of stock” is your best ad
🧨 Vanishing creates hype that discounts never will, Google Ads Connects Web, App, and YouTube Performance, and more!
Sep 10
1
Cart Size Tricks Won’t Save You
💡Habitual SKUs are the true retention engine, Facebook Ads Benchmarks 2025, and more!
Sep 9
2
Keep your Product Perpetually “New”
⚡It’s not launches, it’s micro-iterations at feed speed, Meta Incrementality Lessons from 640 Experiments, and more!
Sep 8
1
Zero-Targeting Design Systems
🧬 How to train Meta’s algorithm without targeting a damn thing, Media Buyer Index of the Week, and more!
Sep 5
3
When ROAS Lies, Retention Dies
⏳ Track retained ROAS decay or bleed out at volume, LLM Traffic vs. SEO, and more!
Sep 4
Your Hook Data is Lying
🧠 The 3-second hook mistake most brands make, AI search splinters as Google slips, and more!
Sep 3
1
The Meme Funnel Nobody Runs
🧠 0.4 second lifts hiding in plain sight, AI Max & Shopping Updates, and more!
Sep 2
2
Scaling With Reversibility
🧭 Elastic Protocols that turn panic stops into smooth pivots, Snapchat Expands App Ads and Proves GenAI’s Edge, and more!
Sep 1
2
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