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The Reverse Creator Funnel
🧠 What happens when you build your entire funnel around the person they already trust, Meta and Google Push AI-Generated 3D Assets to Power VR and…
5 hrs ago
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The Reverse Creator Funnel
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The Inbox Compression Model
📦How to run 5 promo emails in 5 days and make customers want more, Meta’s New Ad Tools Bring Reels, Threads, and Creator Campaigns Closer Together, and…
May 12
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The Inbox Compression Model
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Profit From Losing Customers
👀 Designing Funnels That Profit from Refunders and One-Timers, Google Launches AI Max: Smarter Search Campaigns with One Click, and more!
May 9
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Profit From Losing Customers
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Channel Based Forecasting Guide
📊 Micro-Forecasting by Channel: Why TikTok Deserves Its Own SKU Map, Snapchat Upgrades Ads with AI Bidding, Sponsored Snaps & Music Push, and more!
May 8
2
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Channel Based Forecasting Guide
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Confuse them to convert faster
🎯 Clickable Chaos: Why You Should Make Your OOH Ads Confusing on Purpose, TikTok Expands Pulse Ads with Premium Placements, and more!
May 7
2
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Confuse them to convert faster
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Channel Based Forecasting Guide
📊 Micro-Forecasting by Channel: Why TikTok Deserves Its Own SKU Map, Google Ads Just Got a Major Intelligence Upgrade, and more!
May 6
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Channel Based Forecasting Guide
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Stockouts are raising your CAC
🧠 How Stockouts Rewire Customer Behavior and Quietly Raise Your CAC, Pinterest Is Quietly Replacing Google for Gen Z Search, and more!
May 5
1
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Stockouts are raising your CAC
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Your Next Winning Ad is Here!
🧲 It isn't in Your Dashboard, It’s in Your Inbox, Google’s Performance Max Gets Major Reporting Upgrades Ahead of GML , and more!
May 2
1
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Your Next Winning Ad is Here!
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Refresh the Face not the Content
🧠 Because Your Ads Aren’t Tired. Your Creators Are, TikTok & YouTube Expand Utility With DM Lead Gen and CTV Upgrades, and more!
May 1
1
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Refresh the Face not the Content
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April 2025
Cashflow Calibrated Campaigns
💰 Why Your Next Promo Should Start With a Balance Sheet, ChatGPT Adds Shopping, WhatsApp Search & Better Citations, and more!
Apr 30
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Cashflow Calibrated Campaigns
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Silent Proof Over Loud Testimonials
🤫 Why Micro-Social Proof Changes the Game for DTC Brands, LinkedIn B2B: Underrated or Unlocked?, and more!
Apr 29
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Silent Proof Over Loud Testimonials
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Kill objections win conversions
🧐 Pre-Click Objection Engineering To Winning Before the Landing Page Loads, OpenAI and Shopify Deepen Ties as Checkout and Tag Changes Loom, and more!
Apr 28
2
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Kill objections win conversions
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