Archive - The ScaleUP Newsletter

Your First Customer is Google

⚠️Teach it wrong and it will keep giving you the wrong customers, Google just revealed two silent problems hurting marketers and websites, and more!

8 hrs ago

Culture Travels Faster Than Ads

⚡️The fastest way to manufacture reach without paying for it, Google and YouTube reshape video performance strategy, and more!

Feb 4

Three Seconds to Clarity

⌛️ The buyer journey has a new gatekeeper: instant clarity, TikTok wants advertisers to measure impact, and more!

Feb 3

Is your brand buying shortcuts?

🎯Building reach before you run Ads is the only way to create lasting impact, Meta is tightening the full creator + AI growth loop, and more!

Feb 2

January 2026

Utility Beats Authority In Search

🧠 Why “Good Content” fails in AI discovery, Media buyer index of the week, and more!

Jan 30

Praise is forgettable, hate sticks

😤The strongest proof often arrives disguised as an angry complaint screenshot, TikTok shop tightens control fast, and more!

Jan 29

Whitelisting is not just ads

⭐️ It is becoming a full identity system for acquisition today, AI Max can scale conversions or waste budget, and more!

Jan 28

Buyers stopped believing quietly

👀Silent decay stopping best pages from closing buyers, Proof vs Trust is the new ad tradeoff, and more!

Jan 27

Decide TikTok’s real job

🚀Profit channel, media channel, or experiment, or it becomes all worse, Google’s latest ads upgrades, and more!

Jan 26

Winbacks fail by default

💔 Churned subscribers behave more like new prospects Than Loyal Customers, Media buyer index of the week, and more!

Jan 23

Scaling is masking weakness?

😬When ads start carrying the business instead of scaling it, TikTok’s AI ads and shop tools level up, and more!

Jan 22

The Second Chance Cart

🛒 Turn unbought products into opt-in comeback moments, Ads are coming to AI chatbots, and more!

Jan 21

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