Better Priming, Better Selling!

🚀 Sell better with an invisible guide to your customers' choice!

Howdy Readers🥰

In this newsletter, you will find:

🧠 Priming: The Invisible Hand Guiding Your Customers' Choices

🤖Microsoft's AI-Generated Headlines & Auto-Generated Assets

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🧠 Priming: The Invisible Guide To Your Customers' Choices

Remember when you walked into that bakery, and the smell of fresh bread made you buy a loaf you didn't need? That's the Priming Effect for you.

The Priming Effect is a psychological phenomenon where exposure to one stimulus influences the response to a subsequent stimulus. It's like a subtle nudge that can steer your customers' behavior in the direction you want.

Crafty Tactics For You

1/ Sensory Priming

Consider "Scentbird". They send a monthly supply of a designer fragrance of your choice. The very act of opening the package and smelling the fragrance primes customers to think about the brand and their product, increasing the likelihood of future purchases.

2/ Semantic Priming

"Purple" does this well. Their name and logo, a purple color, are associated with luxury and royalty. This primes customers to perceive their mattresses as high-quality and luxurious.

3/ Priming Through Positioning

A good example is the "HelloFresh". They position their meal kits as not only convenient but also healthy and fresh. This primes customers to associate their brand with health and freshness, influencing their purchase decision.

4/ Priming with Numbers

"Everlane" uses this strategy in its "Choose What You Pay" model. They offer three pricing options for their clearance items, with the lowest price often ending in .90 or .91. This primes customers to perceive the price as lower than it actually is, making the deal seem more attractive.

Remember, the Priming Effect is subtle. It's not about tricking your customers, but about gently guiding them towards the behavior you want. Use it wisely, and you'll see a positive impact on your bottom line.

3 Mistakes to Avoid

1/ Neglecting the Timing of the Prime

The timing of the prime can significantly impact its effectiveness. Priming a customer too early or too late in their decision-making process can render the prime ineffective. For example, Casper primed customers with sleep-related content by running late-night Ads, when customers are trying to sleep.

2/ Ignoring the Cultural Context of the Prime

Cultural context can greatly influence how a prime is perceived. Failing to consider this can lead to misinterpretation or offense. For instance, a DTC beauty brand expanding into a new market should thoroughly research cultural norms and values to ensure their primes are culturally appropriate and effective.

3/ Overlooking the Impact of Repetitive Priming

While repetition can strengthen the association between the prime and the desired behavior, too much repetition can lead to a phenomenon called "prime saturation." This is when the prime loses its effectiveness due to overexposure.

And that’s one effect, see you next Wednesday with another amazing effect.