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January Rewards The Fastest
🤩 Creator momentum resets before pricing catches up, Google reshapes how advertisers control Demand Gen and Performance Max, and more!
12 hrs ago
You built attention not leverage
👀 Why high engagement still leads nowhere, Microsoft simplifies compliance, and Shopify turns UX into signals, and more!
Dec 23
Stop Running TikTok on TV
📺 Why CTV needs slower thinking, How fan-out queries shape AI overview citations, and more!
Dec 22
The End of Auction-Led Growth
🚀 Winning now depends on attention quality, Media buyer index of the week, and more!
Dec 19
The Replay Economy Is Here
🔁 Why attention is now valued in seconds, not actions, AI overviews are moving deeper into High-Value search, and more!
Dec 18
The Post-Christmas Advantage
😮 Recognition forms before clicks ever happen, AI ads and performance data are getting clearer, and more!
Dec 17
Meta Punishes Repetition Quietly
🫢The page memory reset effect why ads “Magically” work again, AI commerce is splitting into two powerful paths, and more!
Dec 16
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Solved Ads Don’t Scale
📉 Once predictable attention drops to zero immediately, Meta and YouTube upgrade brand–creator workflows, and more!
Dec 15
When Add to Cart Bleeds Ads
🛒The quickest way to waste money is, Media buyer index of the week, and more!
Dec 12
AI is killing your PR
🤩 Be part of the 12% of media that actually shows up in AI answers, LinkedIn and YouTube roll out fresh ad features, and more!
Dec 11
Hooks don’t convert, answers do
👀 Start with what they fear, not just hooks for the sake of it, Facebook Feed Overhaul + YouTube Shorts Recency Shift, and more!
Dec 10
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The Distribution Gate Theory
🥲 Why Some Ads Lose Before They Even Start Competing, SMB websites are at a crossroads as search fragments, and more!
Dec 9
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