The ScaleUP Newsletter

The ScaleUP Newsletter

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The money is hiding in your exits
🚪Every site exit is telling you exactly how close they were to buying, Google is turning search into action, and more!
You need local even at Global
🌍The localization effect for every global expansion, Reddit’s playbook for real engagement, and more!
You’re using TikTok Shop wrong
🛍️ Use it like this to scale natively on the platform algo, Social growth moves beyond Instagram, and more!
Don’t Confuse Engagement for Authority
📬This confusion is costing you more than anything right now, Google has rolled out updates that rethink how advertisers test campaign mixes, and more!
What emails are you sending?
📅 Turning engagement emails into appointment programming, Media Buyer Index of the week, and more!
This actually moves the needle
🧩 Two ways to use influencers that actually move revenue, AI favors the top of your content, and more!
The better ranking fast track
🚀This SEO sprint is better than a year-long retainer, TikTok expands shop tools for sellers, and more!
You’re Optimizing for the Wrong Customer
⚠️There’s a quiet leak inside a lot of high-performing accounts, Meta embeds AI in ads as YouTube redefines engagement, and more!
Stop Letting Customers Do the Math
🤑Cost-per-X thinking is killing your pricing power. Here’s how to break the denominator, Google updates ads bidding, ad triggers, and AI checkout, and…
Answer this before hitting send
❓Every campaign trains something. The only question is what, Media buyer index of the week, and more!
Do you know them like a friend?
😵‍💫Your creative isn’t tired, you are talking to a blur, Google is rewiring ads around agentic commerce, and more!
Uncertainty is the new normal
🛑 Stop blaming tracking for the breaks you cannot catch, Reddit doubled down on its search ambitions, and more!
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