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Stop Guessing Start Scaling
💥Why Your Ads Are Failing Before You Hit Record, Pinterest Supercharges Shopping, and more!
12 hrs ago
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Stop Guessing Start Scaling
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The Second Funnel Stack
🧐How Smart Brands Convert Without a Product Page, YouTube Expands Creator Tools, and more!
Jun 12
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The Second Funnel Stack
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Emotional Utility Marketing
🧠 Sell the Feeling, Not the Function, TikTok Bets Big on AI, Search, and Full-Funnel Ads, and more!
Jun 11
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Emotional Utility Marketing
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A/B Testing Is Dead
🧠 Why Smart Teams Are Switching to A→A→B Testing, Meta Launches ‘Opportunity Score’ for All Advertisers, and more!
Jun 10
1
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A/B Testing Is Dead
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Flip the Funnel
🧠Why Top Brands Now Create Intent Before Capturing It, Meta Upgrades Ad Tools to Optimize for Real Business Outcomes, and more!
Jun 9
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Flip the Funnel
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The New ‘Hero SKU’ Strategy
🧪Building Products for Channels, Not Just Customers, LLMS.txt Isn’t Robots.txt, It’s Your Map to AI Visibility and more!
Jun 6
1
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The New ‘Hero SKU’ Strategy
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Why Great Ads Fail on Arrival
🔗 The Click Continuity Chain - A broken transition, not a bad product, is killing your conversion rate, LinkedIn Rolls Out First Impression Ads, CTV…
Jun 5
1
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Why Great Ads Fail on Arrival
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Own the Idea, Not Just the Keyword
🧠Mental Monopoly of How Brands Win by Owning Ideas, Not Just Keywords, WordPress Finally Wakes Up to AI, and more!
Jun 4
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Own the Idea, Not Just the Keyword
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The Dark Funnel Tracking
🔦 Everyone tells you to optimize your funnel. But what if your funnel doesn’t even start on your site, Meta’s Ad Engine Will Run Entire Campaigns by…
Jun 3
1
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The Dark Funnel Tracking
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DMs are Outselling Funnels
📬 The Squeeze to Claim Strategy where DM-Gated Offers Outsell Funnels, Advertisers Are Rebuilding Trust One Platform at a Time and more!
Jun 2
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DMs are Outselling Funnels
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May 2025
The Conversion Therapist Method
🤝Turn hesitation into yes with structured objection loops, Google and YouTube double down on AI-led and livestream-focused ad upgrades and more!
May 30
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The Conversion Therapist Method
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Kill the Funnel, Map the Friction
🛑 Funnels were built for marketers, not buyers. You don’t need more traffic. You need fewer doubts, Google’s AI Overviews Now Feature Ads, and more!
May 29
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Kill the Funnel, Map the Friction
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