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This actually moves the needle
🧩 Two ways to use influencers that actually move revenue, AI favors the top of your content, and more!
9 hrs ago
The better ranking fast track
šŸš€This SEO sprint is better than a year-long retainer, TikTok expands shop tools for sellers, and more!
Feb 18
You’re Optimizing for the Wrong Customer
āš ļøThere’s a quiet leak inside a lot of high-performing accounts, Meta embeds AI in ads as YouTube redefines engagement, and more!
Feb 17
Stop Letting Customers Do the Math
šŸ¤‘Cost-per-X thinking is killing your pricing power. Here’s how to break the denominator, Google updates ads bidding, ad triggers, and AI checkout, and…
Feb 16
Answer this before hitting send
ā“Every campaign trains something. The only question is what, Media buyer index of the week, and more!
Feb 13
Do you know them like a friend?
šŸ˜µā€šŸ’«Your creative isn’t tired, you are talking to a blur, Google is rewiring ads around agentic commerce, and more!
Feb 12
Uncertainty is the new normal
šŸ›‘ Stop blaming tracking for the breaks you cannot catch, Reddit doubled down on its search ambitions, and more!
Feb 11
Stop Confusing the TikTok Algo
āš ļø This launch strategy is your TikTok shop potential, Google ads has quietly moved beyond keywords, and more!
Feb 10
The move that kills a sale
āš ļø We’re all making it thinking it’s great, but we’re essentially killing the sale, PPC platforms are rebuilding the foundation, and more!
Feb 9
Simplifying is killing your Google Ads
🫣 Google Ads doesn’t learn from volume. It learns from consistency, Media buyer index of the week, and more!
Feb 6
Your First Customer is Google
āš ļøTeach it wrong and it will keep giving you the wrong customers, Google just revealed two silent problems hurting marketers and websites, and more!
Feb 5
Culture Travels Faster Than Ads
āš”ļøThe fastest way to manufacture reach without paying for it, Google and YouTube reshape video performance strategy, and more!
Feb 4
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