Archive - The ScaleUP Newsletter

Identify and fix that Ad pattern

👎 Your ad account has two job titles, and judging both by the same number is the ceiling, and AI Knows Your Brand, But Won’t Recommend It

11 hrs ago

Email domain killed on a random Tuesday

⏳ Google moved from temporary delays to permanent rejection in November 2025, and Google Rolls Out Major Ads Updates

Jul 28

Your Attribution Is Missing Revenue

🥸AI-driven purchases bypass traditional tracking systems today so your attribution is missing the reason for revenue, Meida buyer index of the week…

Jul 24

Plan for the BFCM spike

🧐The BFCM CPM spike is layered on top of a spike that already happened, ChatGPT and Gemini open new ad opportunities, and more!

Jul 23

Consent changes from 2027

🧐This rule delay should already be changing how the opt-out flow works, Creative teams adopt AI as social discovery keeps growing, and more!

Jul 22

Rufus can shop for you

🛒Amazon turns repeat purchases into background automated orders, Google updates Search with new traffic and advertising insights, and more!

Jul 21

This is what works with creators

💪 Letting the format do the product selling, Google adds app integrations and broader advertising measurement, and more!

Jul 20

You Ranked First Now What?

🫠For years, Amazon SEO had one objective: earn a higher organic position. That assumption just broke, Media buyer index of the week, and more!

Jul 17

Word of mouth over AOV?

🧐The customer who spent $80 may be worth more than the customer who spent $800, OpenAI expands ChatGPT Ads as AI search adoption grows, and more!

Jul 16

Stop compressing your market

🫣Your headline is probably compressing your market more than you think, IAB flags CTV trust concerns and Walmart expands streaming advertising, and…

Jul 15

Majority is not always the truth

💪They just removed one of the biggest advantages established sellers had, Google is connecting advertising, social content, and AI reporting more…

Jul 14

You’re not trusting the truth

😤The line item nobody trusts is the one that's telling the truth, ChatGPT Ads is becoming a more complete platform for advertisers, and more!

Jul 13

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