Archive - The ScaleUP Newsletter

The Fastest Way To Better Audiences

🎯 Build lookalikes from real purchases, not broken targeting tools, Media buyer index of the week, and more!

7 hrs ago

Meta Targeting Control is Broken?

🥹Meta’s new algo punishes sameness across creative outputs, Meta’s New Ad Trio for Smarter Creative Wins, and more!

Oct 16

SEO Loses Memory Before Rank

⚠️ Search no longer starts with a query; it starts with an AI summary. Google expands Ad optimization and creative tools across ecosystem, and more!

Oct 15

Are you ranking on ChatGPT?

🛒 Agentic Commerce is here, and visibility just got rewritten, Google Search Gets Smarter, Clearer, and More Controllable, and more!

Oct 14

Dopamine trap killing your ads

Attention without structure dies fast, YouTube’s Brand Pulse helps measure full brand impact, and more!

Oct 13

Clarity beats creativity

⚡Ship sharper words that sell at algorithmic speed, Media Buyer Index of he week, and more!

Oct 10

Fix the gap. Fix the trust

🧠How ads reconnect people to their better selves, Reels Algorithm Controls Meet X’s Paid Reach Push, and more!

Oct 9

Better CX means Better CPMs on Meta

⚙️ How Meta Just Turned Customer Feedback into Your New CPM, TikTok Upgrades Smart+ Ads with Customization, Creative AI, and Better Tracking, and more!

Oct 8

Your Reputation Is a Currency. Spend It.

💡Every quote, review, and case study should move through your ecosystem like cash flow, Payments Giants Double Down on Commerce Media Networks, and…

Oct 7

ROAS is leaking your Margins

💣 You’re not scaling, you’re subsidizing your own growth, Meta expands AI Ad ecosystem ahead of Holiday Season, and more!

Oct 6

Ego Sells Where Discounts Fail

🧠 Turning Identity Into the Strongest Sales Lever, The Media Buyer Index for the week, and more!

Oct 3

Google Cues that drop your CAC

🧠 The Cue Stack that wins attention and Compress CAC, LinkedIn xxpands Ad Automation & updates Campaign Naming, and more!

Oct 2

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