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HR is your secret buyer
🧠If you think your product is “just DTC,” you’re missing one of the fastest-growing GTM unlocks in 2025, Google Brings AI Match Type to Search Ads…
18 hrs ago
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HR is your secret buyer
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Your Dashboard is Lying
📉 The metric that made you feel in control might be the one holding you back, Meta Doubles Down on Messaging with New WhatsApp Ad Tools, and more!
Jul 2
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Your Dashboard is Lying
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The LEGO Stack Model
📐How Smart DTC Brands Scale Landers Without Rebuilding, IAS and DV Bring Attention Tracking to Snap Ads, and more!
Jul 1
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The LEGO Stack Model
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June 2025
De-Influencing Defense System
⚠️ How to Survive the Backlash Before It Hits, New Controls for Ads, Reviews, and Listings, and more!
Jun 30
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De-Influencing Defense System
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Finding Breakout Ads
🎨 The proven framework for balancing safety, scale, and surprise, without blowing the budget, Pinterest’s New Visual Strategy, and more!
Jun 27
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Finding Breakout Ads
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Post-Purchase Priming
🎯How to Set Up the Next Sale Before the First is Even Delivered, Google’s New Moves: Smarter Shopping Ads + GA4 Privacy Ratings, and more!
Jun 26
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Post-Purchase Priming
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This is killing Retention
🔪 How slow scripts, broken upsells, and overlooked UX are costing you repeat revenue, YouTube Rolls Out Smart Upgrades Across Analytics, Dubbing, and…
Jun 25
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This is killing Retention
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The DTC Ping Back Protocol
Plus, 💬 Turning Dead Conversations Into Revenue Without Moving In Funnels, Reddit Unlocks Human-Centered AI for Marketers, and more!
Jun 24
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The DTC Ping Back Protocol
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Emails need arcs, not blasts.
✉️ Why 90% of your flows feel invisible, and how to build ones that convert like a story, The Influencer Economy Just Hit a Turning Point, And AI Is…
Jun 23
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Emails need arcs, not blasts.
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Testing Loops > Testing Winners
💡 What if your goal wasn’t to find a winner, but to build a system that always finds one?, YouTube Doubles Down on Shorts Shopping and Brand Deals, and…
Jun 20
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Testing Loops > Testing Winners
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Why Meta Ads Die So Fast
🎯 Creative Displacement: The Hidden Cost of Scaling on the Same Feed, WhatsApp Quietly Enters the Ads Game, Again, and more!
Jun 19
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Why Meta Ads Die So Fast
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Support Threads to Launch Hooks
🔁 Mining Post-Purchase Feedback for Your Next Launch, Meta Supercharges AI Ads with Video Gen, Branded Content & Smart Agents, and more!
Jun 18
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Support Threads to Launch Hooks
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