Archive - The ScaleUP Newsletter

You Ranked First Now What?

🫠For years, Amazon SEO had one objective: earn a higher organic position. That assumption just broke, Media buyer index of the week, and more!

5 hrs ago

Word of mouth over AOV?

🧐The customer who spent $80 may be worth more than the customer who spent $800, OpenAI expands ChatGPT Ads as AI search adoption grows, and more!

Jul 16

Stop compressing your market

🫣Your headline is probably compressing your market more than you think, IAB flags CTV trust concerns and Walmart expands streaming advertising, and…

Jul 15

Majority is not always the truth

💪They just removed one of the biggest advantages established sellers had, Google is connecting advertising, social content, and AI reporting more…

Jul 14

You’re not trusting the truth

😤The line item nobody trusts is the one that's telling the truth, ChatGPT Ads is becoming a more complete platform for advertisers, and more!

Jul 13

Price is a design variable

😤The pain of paying is a design variable, not just a price point, Media buyer index of the week, and more!

Jul 10

Subscribers are giving up

🫠 The subscription model is quietly losing its best customers, First-party data and AI automation are becoming the foundation of modern advertising…

Jul 9

AI missed your page

❤️‍🩹Your Page Fell Out of AI Answers at One of Five Stages. Find out which Meta and Reddit rolled out new advertising features, and more!

Jul 8

Compounding the Prime Day win

📊 Prime Day ended June 26. The rank you earned is already decaying, Social platforms are packaging AI into products users will pay for, and more!

Jul 7

Busting the Dashboard Lies

🫢Your dashboard is taking credit for sales it never created, Social platforms want creators spending more time publishing than editing, and more!

Jul 6

Not All Traffic Ranks Equally

🫢Some visitors contribute more ranking power than others. Media buyer index of the week, and more!

Jul 3

Make your BFCM Bulletproof

🛡️The Five Questions That Turn BFCM Inventory From a Guess Into a System

Jul 2

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