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Keywords may not win citations
š„²Your best keywords and your best AI citations might be two completely different lists, Anthropic tackles content authenticity as OpenAI turns ChatGPTā¦
11 hrs ago
3
The creator well is drying up?
š«£The outreach didnāt get worse. the pool itās fishing from got smaller, Google and Meta add more AI automation and ad controls, and more!
Aug 12
2
Search demand is now divided
š Itās sorting itself into two piles, and each needs a different playbook, OpenAI is rapidly building ChatGPT into a performance advertising platformā¦
Aug 11
1
AI Citation is a double edged sword
āļøGetting cited everywhere and recommended nowhere are two different edges of the same sword, Google and Cloudflare make search access harder toā¦
Aug 10
2
Where did the attention go?
š§The CTR gap tells you where attention went. It doesnāt tell you whether thatās good news, Media buyer index of the week, and more!
Aug 7
1
Spot the blind spot in your testing
š§The weekly quota is quietly training your team to redefine ānew conceptā, Google and Microsoft expand advertiser controls with new search and campaignā¦
Aug 6
1
Ideas arenāt the problem, supply is.
š„²Your creative testing isnāt failing from a lack of ideas. Itās running with zero buffer stock, Pinterest, Snapchat, and Reddit report stronger growthā¦
Aug 5
2
Theyāre seeing you too many times
š„¹Your DSP says frequency 3. The household may have seen your ad 20 times, Social platforms want better content, not more content, and more!
Aug 4
2
Youāre forgetting this segment
š¤The AI can find the segment but youāre asking the wrong questions, Google updates audio advertising while OpenAI reimagines customer journeys, andā¦
Aug 3
2
July 2026
That send time is wrong
š¤¦āāļø CTR has barely moved but opens look good so no one questioned it, and Summer Ad Costs Ease As Brands Prepare For BFCM and more
Jul 31
3
Incrementality tests failing?
š The reason two quarters of incrementality testing changed nothing, and Meta doubles down on reach and AI advertising, and more.
Jul 30
2
Identify and fix that Ad pattern
š Your ad account has two job titles, and judging both by the same number is the ceiling, and AI Knows Your Brand, But Wonāt Recommend It
Jul 29
2
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