Trust Trumps Convenience!
🚀 Why Convenience Sells But Certainity of Value Sells Forever.
Howdy Readers🥰
When the boardroom meets the meme room: 'TRUST ME, it'll go viral!" 🤦♂️📉
In this newsletter, you will find:
🔎New Survey: Consumers value certainty & convenience over speed
📩3 Email Marketing Tips for Q4 Sales Success
✅Stable Ad-landscape?
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🔎New Survey: Consumers value certainty & convenience over speed
According to Ware2Go, a UPS company finds that “consumers can wait longer for their product delivery if they get certain other features”.
The survey of 1,000 U.S. consumers found that 93% would wait longer to receive a package if it was guaranteed they would get their package by a certain date. In addition, 90% said they would be willing to pass up one- to two-day delivery for one or more of the following options:
Free shipping (70%)
Real-time tracking (43%)
Ability to choose a delivery date (31%)
However, the survey also found that 72% of respondents would opt for premium delivery services like same-day delivery under certain circumstances like:
The urgency of need (49%)
Product type (25%)
Product cost (16%)
Other (10%)
Here’s what you can do: