Howdy Readers🥰
In this newsletter, you will find:
💥6 Creative Practices for Q4 to Rock Your TikTok Game!
🔍Google Search Expands Indexing to CSV Files: New Wings for Search Results
💲Shaping Advertising and Consumer Spending Trends: $1 Trillion Ad-Spend Projection for 2024
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💥6 Creative Practices for Q4 to Rock Your TikTok Game!
Tiktok is gearing up for the holiday season with its newest features to entice advertisers all over the world. With the introduction of text posts, text-to-speech, stickers, expanded translation & so much more–it looks like TikTok is ready for that profit-hug from the advertisers. But, in the end, it’s your content that makes or breaks your conversions, meaning, you have to hit the right nerve to get the right revenue.
So, here’s our take on the best 6 creative practices that you can use to supercharge your TikTok conversions, all while spreading joy:
❤️Authenticity Over Perfection:
If you are on TikTok, it means you already know that people look for content that's raw, relatable, and authentic. Opt for videos that are longer than 10 seconds to leave a lasting impact. Leverage smartphone quality to create lo-fi videos that resonate, keeping them full screen at a 9:16 ratio for optimal viewing.
🎯Strategic Storytelling Blueprint:
Structure your TikTok content into a three-fold framework to captivate user-attention and make them stick to your video:
The Hook: Capture attention in the initial 3-5 seconds with an impactful hook.
The USPs: Present your unique selling points creatively with try-ons, unboxing, and lists.