Love this newsletter as a former performance marketer. Thanks for sharing :)
A few things that stood out to me:
1. I wonder whether average consumers are as put-off as I am by those Midjourney visuals. They look so unnatural. At the same time, unnatural-looking AI images have already been fooling people on Facebook for a while now (hi, Shrimp Jesus), so maybe Meta's bet here is simply that the average user can't tell or doesn't care. I've seen similar bets play out internally at companies: The user is too dumb or too apathetic to care. We'll see
2. Love that Primal Kitchen ad. I've been a customer of theirs for a while, and I love how their branding makes the value prop so clear
Love this newsletter as a former performance marketer. Thanks for sharing :)
A few things that stood out to me:
1. I wonder whether average consumers are as put-off as I am by those Midjourney visuals. They look so unnatural. At the same time, unnatural-looking AI images have already been fooling people on Facebook for a while now (hi, Shrimp Jesus), so maybe Meta's bet here is simply that the average user can't tell or doesn't care. I've seen similar bets play out internally at companies: The user is too dumb or too apathetic to care. We'll see
2. Love that Primal Kitchen ad. I've been a customer of theirs for a while, and I love how their branding makes the value prop so clear