Sell them how they like it!
🚀 Secrets to Personalization that truly sells!
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In this newsletter, you will find:
💰Personalization that Sells!
📱Reels Refresh: Instagram's testing new reel formats for Multi-Advertisers
🎙️Unlocking The Essence Of Authentic Influence
Make Ads that Convert: An On-Demand Event Series
Performance marketing expert, Dara Denney, has spent 10,000 hours & $100 million in paid social ads in the last eight years.
In this exclusive Motion series, she'll walk you through how to implement a creative strategy to produce high-performing ads.
Get tactical insights to start building high-converting campaigns today!
💰Personalization that Sells!
In a world where consumers want their digital experiences tailored like a bespoke suit, not all brands are measuring up.
A staggering 62% of shoppers believe companies could do a tad better in tailoring their experiences. And this isn't just an eCommerce fad. B2B, tech, service industries, and even your local bakery (if they're tech-savvy) are realizing the power of personalization. So let’s explore the most effective ways personalization can help you sell more!
1. The Power of In-Session Retargeting
Think of on-site pop-ups as the digital concierge of your brand, guiding visitors without being overbearing. With real-time insights, they can make the difference between a bounce-off and a conversion.
We see them often for eCommerce, with time-based checkouts and flash bundle offers or discounts on products in the cart, but they can work wonders for Tech, Services, and SaaS brands too.
No Free Demo/ Trial Popups: Do not make the free demo/trial accessible on the site universally, try offering them as a limited-time pop-up when the visitor reaches the Pricing page.
Comparison chart popups: For tech brands, if a visitor is bouncing between 2 pages, use comparison pop-ups to enhance clarity and induce action.
2. Leverage Personalized UGC in Social Retargeting
If you saw a product on Amazon and then see an ad for it again and again, you’re most likely to get annoyed, but if you saw
How many people bought it since you came across it
The good reviews people left since you abandoned it
Would you not be inclined to buy it in a heartbeat?