Reward' em to Win' em
🚀 How the anticipation of a reward sells more than a discount!
Howdy Readers🥰
When you're checking the mailbox every 5 minutes for those influencer campaign results... 🕰️📈
In this newsletter, you will find:
🎁Cracking the Code of Surprise: Why Unpredictability is Your Brand's Bestie
✌️Out with the Old: Say Goodbye to Google Discovery Ads and Hello to Demand Gen!
🤜X Phases Out $100M Promoted Accounts With Follower Ads
Here’s how to level up your modern advertising strategy!
Is ad blocking hindering your ad performance? Say no more!
Meet BRAVE - the world’s first privacy forward ad-platform with over 55 million users and:
👉 The average ad recall rate stands at 40%, which in general lies between 20-25% with other browsers.
👉 Brave sees industry-beating performance, over 6% average CTR!
👉 Users have the power to control the ad frequency which means you are less likely to bore them or go spam.
👉 Successfully ran over 7500 campaigns for global advertisers
👉 Reaches privacy-conscious people who are looking for relevant ads only.
Get started and join major brands such as Culprit, Chipotle, Dentsu, eToro, Upland, and Verizon who are bringing in great revenues using BRAVE.
And here’s the exciting part! Mention ScaleUP when you sign up for a campaign, and you'll get double the value of your first campaign.
Get access to an untapped audience & shoot up your ROAS overnight!
🎁CRACKING THE CODE OF SURPRISE: WHY UNPREDICTABIITY IS YOUR BRAND’S BESTIE!
Did you know…
We are biologically wired to love surprises? It's why slot machines are so addictive. And why surprises in marketing can be so effective. This principle of 'Variable Rewards' harnesses our innate desire for unpredictability, ensuring customers keep coming back for more.
Imagine this…
Consider TikTok's addictive nature. Imagine scrolling through endless video reels, engrossed in the content, losing track of time. You’ve just enjoyed, cringed, or gotten weirded or even grossed out by a content piece and before you can completely process it, the algorithm rewards your engagement with a perfectly personalized video.
The real drill lies in encouraging your customers to keep coming back for more, let’s see the why and how!
The Science behind Variable Rewards
When unpredictability intertwines with anticipation, it creates a potent psychological effect on your customer. Let's shed some light on the secrets of variable rewards and their undeniable impact on user behavior and decision-making:
They create uncertainty and antici