PDPs that Sell Like Magic!
🚀 Craft every detail on your page to convert more!
Howdy Readers🥰
When your client goes from executive to 'hippo'critical editor in a Google Doc. 🦛📝
In this newsletter, you will find:
🔍3 Product Page Mistakes You Need To Keep A Check on
⏸️IPG Mediabrands Puts Pause on Google Performance Max Campaigns Due to Privacy Concerns
😅Climbing CPMs: Advertiser Surges & Creative Challenges!
How DTC brands are getting 5x ROAS with Influencers with $0 in upfront fees (fully automated)
Does actually getting ROI from influencer partnerships sound like a pipe dream to you? Keep reading…
This is a real screenshot from Saral
Building an influencer marketing program doesn’t have to mean spending 10’s $1000’s on agencies or platforms.
Dozens of brands have set themselves up for influencer marketing success by building in-house influencer programs on auto-pilot. How?
Using this “Experts Program”. They install an in-house influencer marketing expert for your brand who will build your influencer program from scratch. Within 3 months, you will have 50+ influencers promoting you + can then fully absorb the program in-house.
Imagine having dozens of influencers promoting your brand non-stop, especially around the holiday season. Having a community of commission-only influencers to tap into is a superpower for any brand. You can get sales, ad creatives, and awareness at a whim!
If you’ve always wanted to build an influencer program but never did due to a lack of time or expertise, then don’t wait. Book a call to explore more >>
🔍3 PRODUCT PAGE MISTAKES YOU NEED TO KEEP A CHECK ON
Product content is the most important factor when deciding to purchase an item online as they cannot physically see, feel, or smell the item. But, even as we step into 2023, product pages still exhibit overcrowding, lackluster content, and intrusive pop-ups.
Here are a bunch of blunders found on product pages hindering your ROI:
🚫Not Visualizing Your Customer Problems.
We agree, videos are already on the roll and customers have direct access to the functionality of what your product does, the features, the comparison, etc. But, hang on, are you showing them their pain points visually?
You might want to, because, as of 2023, 67% of customers suggest high definition visuals are more convincing than plain product descriptions.
👉What to do?
Show then tell: Consider Bellroy which effectively portrays the wallet problems in an interactive way! They visualize how their wallet looks on a s