No More Ad Fatigue
🚀 Make every Ad engaging and sell better with every penny spent
Howdy Readers🥰
When Monday hits and your inbox is fuller than your marketing funnel.
In this newsletter, you will find:
🤩Breaking Through Ad Fatigue: Strategies for Revitalizing Campaign Performance
⭐Amazon Leads Industry Collaboration for Authentic Consumer Reviews
💪Amazon Empowers Brands in the Battle Against Counterfeits
Meet the ad format that is driving millions of views, and has an average run time of more than 217 days
What the team at AdTok has been working on with their specialist team of creators is about to take ad creatives to a new level.
Enter, the street interview ad format, you may have seen these videos going viral, a classic example: Guy approaches another guy driving a Lambo, “Hey, what do you do?” Ring a bell?
Now imagine that format, with your customers being mock ‘interviewed’ on the problems they have that your product will solve.
This comes across as authentic, and engaging and these ads have the highest thumb stops in ad accounts. AdTok is now rolling this format out to 10 brands this month.
Click here to reserve your spot and innovate your creatives today!
🤩Breaking Through Ad Fatigue: Strategies for Revitalizing Campaign Performance
Ad fatigue is a prevalent issue in the digital advertising domain, leading to decreased engagement and lower ROI for campaigns. It occurs when audiences are overexposed to similar ads, causing them to lose interest and engagement.
Revitalizing ad campaigns to overcome ad fatigue is crucial for maintaining a brand's visibility and engagement rates. This discussion illuminates four strategic approaches to combat ad fatigue, aimed at re-engaging audiences and enhancing campaign performance.
1. Refreshing Ad Creatives
Overcoming ad fatigue begins with refreshing the ad creatives to capture audience attention anew.
Variation Creation: Altering backgrounds, colors, and text layouts can significantly revitalize ad appeal.
Ad Rotation: Implementing a rotation schedule to introduce new ad variations prevents overexposure and maintains interest.
Ad Testing: Employing customer prediction tools like Predict for testing ad variations ensures they are resonating with the target audience.
CO-RO a Global F&B Company, was able to leverage this to attain 20% increase in brand awareness, as they entered new markets and were able to successfully win them by refreshing their branding optimally for the market.