Howdy Readers๐ฅฐย
Seems like a good game, to spot ads and tell them apart from tweets :)
In this newsletter, you will find:
โ Ad Paradigms Reimagined: X's Stealthy Promotion & LinkedIn's Direct Messaging
๐ง The Unfurling Discontent: How Google's Legal and Ethical Quandaries Reshape Digital Advertising
๐ Navigating the Social Terrain: September's App Downloads and Influencer Marketing Trends
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โ Ad Paradigms Reimagined: X's Stealthy Promotion & LinkedIn's Direct Messaging
X and LinkedIn are tweaking their advertising formats, each taking a distinct route. X's covert ad format is stirring the waters, masking promotions as organic posts, a move seen as a workaround to declining ad revenues and dwindling advertiser interest. Meanwhile, LinkedIn is reverting to a direct approach, reinstating Message Ads due to popular demand, alongside promoting its Conversation Ads.
โ X's Stealthy Promotion:
X's new ad format, devoid of an 'ad' label or advertiser information, camouflages promotions as regular posts. T