Where You Need To Focus Next?
🚀 Amazon Expands Sponsored Products Ads & FTC's New Endorsement Guidelines
Howdy Readers🥰
When the ROAS is so good, it deserves its own album drop 🎵💸🔥
In this newsletter, you will find:
💲Mapping Digital Marketing Investments: Where You Need To Focus Next
🤝Amazon Expands Sponsored Products Ads to New Apps and Websites
📌FTC's New Endorsement Guide: A Must-Read for Influencer Collaborations
The 2023 Direct-to-Consumer Report from Etail + AdRoll
DTC is becoming more competitive. This is not news to you. Market saturation is an obstacle for most brands. It’s harder to stand out, harder to reach your ideal target, and harder to grow.
If you want to learn how top brands in the industry respond to shifts in the DTC market, overcome competitive challenges, and engage with customers in novel ways... Check out the 2023 Direct-to-Consumer Report.
📖 Whether you’re a DTC brand, agency, or consumer services company, you’ll get real-life examples and data-backed insights you can apply today.
Download the report and get proven DTC strategies to connect with your customers and increase profit margins today!
💲Mapping Digital Marketing Investments: Where You Need To Focus Next
With the Holiday season fast approaching, we’re sure you’re strategizing your Ad spend, but before you set it all in stone, here are a few insights you need to know:
A recent Search Engine Land survey of 1000 Marketers reveals a sharp decline in digital marketers investing in X (formerly Twitter), dropping from 27% in Q1 to 17%.
Meanwhile, Google and Meta platforms dominate as investment targets at 81% and 57% respectively. Microsoft's LinkedIn garners interest from 40% of marketers, with Bing and other Microsoft properties at 31%. Among retail networks, Amazon leads at 27%, followed by Walmart at 11%.
This presents an opportunity for ad-venturous marketers to capitalize on the downtrend on X. With the newer formats, and lesser competition, it could be a game changer to reach newer audiences, at lesser rates.