Make' em Curious Make 'em Buy!
🚀 Curiosity gap to tease and tap into better conversions!
Howdy Readers🥰
Pulling up months of work like... 📊✨Â
In this newsletter, you will find:
🧠The Curiosity Gap: Tease, Tap & Convert More Customers
💪Gen Z Rocks YouTube Ads: They're All In!
💡Google PageSpeed Insights Gets an Upgrade: Meet Lighthouse 11!
Make Ads that Convert: An On-Demand Event Series
Performance marketing expert, Dara Denney, has spent 10,000 hours & $100 million in paid social ads in the last eight years.
In this exclusive Motion series, she'll walk you through how to implement a creative strategy to produce high-performing ads.
Get tactical insights to start building high-converting campaigns today!
🧠THE CURIOSITY GAP: TEASE, TAP & CONVERT MORE CUSTOMERS
Did you know...
The brain craves information just as it does for food and money?
Our constant pursuit for information and the satisfaction we derive from it is driven by something called the Curiosity Gap. Harnessing this powerful psychological driver can turn casual browsers into loyal customers.
Imagine this…
You're browsing the CNN Travel website, where you suddenly come across a headline that says:
You're intrigued and click on the banner. This headline effectively uses a curiosity gap because the reader is given the action (“A stranger saved me from a Christmas blizzard") and the result of said action ("Now I’m stranded again"), but this headline doesn’t tell us how we got there; that’s our curiosity gap.
The Psychology of Curiosity Gap
The Curiosity Gap thrives on our innate desire for knowledge. When faced with a gap in our knowledge, we're naturally compelled to fill it. This gap is what content creators, marketers, and businesses exploit when they create click-worthy headlines, intriguing ad copies, or teasers for upcoming product launches.
The "tease" is what drives people to action – to click, to read more, to buy. It’s the secret sauce behind viral content and successful marketing campaigns.