Make CTV your MVP!
🚀 Step By Step Guide to Get started with CTV with a bang!
Howdy Readers🥰
🥹When the tweak you thought of 25 versions ago works the actual wonders :)
In this newsletter, you will find:
💡 The 5 Stages of CTV Planning You Need To Know!
🎵 TikTok's Insights on Maximizing Ad Effectiveness
💎 Meta's Marvels For 2023: AI, VR, and Chatbots!
💡 The 5 Stages of CTV Planning You Need To Know!
Insights from Kadens
As CTV Ads are booming with a whopping $20.69 B in the US alone, and with users demanding courting before they purchase, it’s time to get your hands on the 5 stages that involve shaping your winning strategy step-by-step.
Here’s how you can be holiday-ready and capitalize on the growing numbers:
🎯Define Your Target Audience:
Get to know your audience's TV viewing habits and preferences. Identify demographics and interests through market research.
For example, Netflix's advertising approach shows agility, robust data collection, user-centricity, personalization, and commitment. You can adopt this strategy to enhance your brand visibility and overall market value. To cut it short, understand what makes your audience tick, just like Netflix does.
📝Set Clear Objectives:
Determine your campaign goals - be it brand awareness, lead generation, or sales. Pick your call and set up your strategies later on. Also, you can measure your success effectively by keeping these goals in sight.
💻Choose Your CTV Platform:
Explore the CTV platforms available. Select one aligned with your campaign objectives and audience. Consider partnering up to access multiple platforms, like Amazon Prime Video does.
And you can pick your partner by verifying these 3 parameters:
Safety Standards
Video Quality at the content level
Usage of relevant inventories
To get started easily, check out