Howdy Readersπ₯°Β
What it looks like to try and solve problems you only understand partly :)
In this newsletter, you will find:
π Level Up Your UGC Beyond the Basics:
π£ Advertising Trends & Content Strategies: Insights from Recent Studies
π OpenAI's New Releases: GPT-4 Turbo, Assistants API, and More
Perfect your claims and messaging
With ever-increasing competition and shortening attention spans, itβs more crucial than ever to ensure your product stands out with the best claims and advertising messages.
Conjointly offers industry-leading claims and message testing tools, making it easier than ever to comprehensively rate, rank, and identify winning product claims.
Set your products up for success by determining which claims your customers like/dislike, which combination of claims cut through the noise, which drives increased price perception, and more!
Leading global brands like Mondelez International, Nestle, Reckitt, and Target already trust Conjointly with their claims testing.
Book a free demo and Make your product stand out today!
π Level Up Your UGC Beyond the Basics
User-generated content has been a game-changer, but it's not the whole playbook. To truly captivate and convert, your advertising strategy needs variety. Let's explore how you can broaden your approach and enhance your brand's appeal.
1. The Founder's Connection
A personal touch can make all the difference in advertising. Introducing the founder's vision brings authenticity that resonates with consumers.
- Humanize your brand, weaving personal stories into the business narrative.
- Articulate the passion and values that fuel your brand's mission.
- Build a rapport with your audience by sharing the origins and aspirations of your brand.
This approach not only adds depth to your brand's image but also fosters trust and loyalty.
2. The Power of Proof
Numbers have a story to tell, and in advertising, they're compelling. Incorporating review statistics and customer testimonials provides tangible proof of your product's value.
- Display satisfaction levels and the real-world impact of your products.
- Offer a transparent view of customer experiences through