Interactive Emails, Disruptive Sales!
🚀 Make your emails the biggest conversion channel this Holiday!
Howdy Readers🥰
When Your Client's Demands Are a Puzzle 🧩
In this newsletter, you will find:
📩 4 Interactive Email Trends You Need An Eye On For This Q4!
💰Meta Considers Paid Subscriptions to Remove Ads for EU Users
⏳September Slowdown…
Make this your best holiday season of all time.
If there was ever such a thing as a make or break time of year, Black Friday & Cyber Monday is it. But it can be easy to let things slip through the cracks during the holidays.
One common area brands forget to prioritize? Customer experience.
Too many brands over-index on marketing and sales, and leave customer support teams understaffed and ill-prepared to handle the influx of pre- and post-sales questions. Don’t let great marketing go to waste because of poor CX!
Join PartnerHero’s free webinar to learn from their experts and friends about how to make this holiday season the best ever.
4 Interactive Email Trends You Need An Eye On For This Q4!
Interactive emails can boost click rates by up to 300%, as they promote customer participation while sparking interest leading to a better recall. The key is to power-up the email experience without overwhelming your audience. Whether it's a fun quiz or immersive shopping, interactive emails are changing the marketing landscape, allowing users to engage directly within the email.
Let’s take a closer look at them:
🎨Bring on those Cinemagraphs
Cinemagraphs, those subtle looping animations, inject life into your emails. They bring visual allure and sophistication without overshadowing your main message. Here’s what you can do:
Highlight a product/service benefit
Try visualizing it in a GIF (Eg: A gently swirling cup of coffee to promote a new cafe)
Give an actionable CTA (Eg: Get this bad-boy now, Yeah! I cannot miss this one, etc)
While cinemagraphs enhance email design, it's crucial to strike a balance with static elements to prevent overwhelming your audience. Keep them subtle and include alt text for accessibility.
To use cinemagraphs effectively, compress and optimize them for email, ensuring customer compatibility and faster loading times.
Here’s how Adobe