Good TikTok makes the best FB Ads!
🚀 Better Facebook Ads with good TikTok Content!
Howdy Readers🥰
Ever had one of those days where even your typos want their 15 minutes of fame? 😂
In this newsletter, you will find:
💰TikTok Creatives X FB: The Perfect Mix For Winning Ads!
🚀Transparency Upgrades: Meta's Mega-Move and X's Ad Credit Boost
👀TikTok's Shift to Native Shopping: Enhancing In-App Purchases for Retailers
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💰TikTok Creatives X FB: The Perfect Mix For Winning Ads!
What if you could literally use your TikTok creatives to create the best FB ads?
Most brands often strategize a lot to come up with the best Ads creatives, when all you need is to repurpose your content strategically.
So here are 4 tried and tested ways from Marin Istvanic, to use your TikTok creatives strategically to double every buck you spend on FB Ads.
1️⃣Pick Winners Based On Views
Select the videos with the highest views for your Ads, these are the ones that did well on the FYP, making them a safe bet to spend on.
P.S. Ensure you’re first 3 seconds are enough to hook them on for the rest of the video. These can be the difference between a conversion and a bounce-off.
So if your videos did not have a breakthrough in terms of views, then check for videos with the best hooks. These are the best fallbacks to ensure better FB Ads.
2️⃣Keep it Dynamic
Once you’ve picked the right content, the next step is to pick the right format for your Ads.
Start with FB Reels and Story placements, as they have the same Aspect ratio as TikTok.
NOTE: Create one Ad set only on Reels and one only on Story placements each. This is because the CPMs and CPCs are different for bo