Finer Filters, Better Sales!
🚀 Retain 88% more traffic with these tried and tested filter ideas!
Howdy Readers🥰
When the Ad campaign goes from 'Budget Planned' to 'Budget Banished' in just one week! 💸🏃♂️
In this newsletter, you will find:
💡 3 Proven Filter Ideas For A Seamless Shopper Experience Part-1
💥 Pinterest’s Ad Revolution: New Tools and Creative Possibilities
🤖 Amazon's Generative AI: Simplifying Product Listings for You
💡3 PROVEN FILTER IDEAS FOR A SEAMLESS SHOPPER EXPERIENCE PART-1
88 percent of consumers admit that they're not too keen on revisiting a website that gives them a less-than-stellar user experience. Customers are more likely to complete purchases when they utilize filters to locate specific products. Surprisingly, a recent study reveals that a mere 16% of eCommerce brands offer a satisfactory filtering experience for their customers.
We'll delve into strategies for online retailers to enhance the user experience of product filtering, ultimately simplifying the shopping process.
🛡️Use Interactive Batch Filtering
Interactive filtering is where customers select and deselect filters, and instantly witness the results. Without clicking the apply button and waiting.
Now, you might know of batch filtering where the user can adjust multiple filters before the compounded results show up - it's what NewEgg relies on⬇️
Now, Amazon and other major eCommerce players prefer interactive filtering, as a mere second's delay on mobile can slash your conversion rates by a whopping 20%. So, for a fast-loading website, interactive filtering is the way to go.
But Remember: The optimum website speed usually stands at 4 seconds - below that, go interactive; above it, stick to batch filtering, as it would make the wait a part of the process, and not just a poor buffer that would bounce users off.
❌Variety is great, but don’t overdo it.
When the filter list stretches too much, your shoppers are left scrolling endlessly, which is not a good user experience.
Here's the trick:
If you've got more than 10 filter options, trim it down.
Consider using a sleek expandable accordion or a nifty drop-down menu to neatly tuck away those surplus choices.
Surprisingly, even a giant like Amazon sometimes forgets this usability rule – they let filter lists run wild, and it can be a bit overwhelming for users⬇️
🚨Eliminate zero results on filters
Users do not like “Result Not Found”, after putting in all the filters they wanted. Here's how you can conquer those zero-filter results is a big deal:
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