The ScaleUP Newsletter

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Find One Obsession that sells
❤️ Single Trigger Obsession Mapping that sells more than a thousand benefits, LinkedIn Rolls Out New Ad and Page Tools, and more!
The Safe Scroll Theory
🧘 Why Calm Ads Convert in a Chaotic Feed, Google Expands Ad Placement Opportunities, and more!
Levity as a Loyalty Loop
😂 The Retention Strategy Nobody’s Talking About, Tariff Turmoil Reshaping American Shopping Behavior, and more!
No More Search Funnels
🟡 4 Implementation Plays That Kill the Search Bar, Meta & LinkedIn Double Down on Ad Impact with Smarter Video, and more!
When Winning Tests Lose You the Long Game
🚨 Why your early lifts might be hurting your product ecosystem, TikTok's Full-Spectrum Ad Safety Toolkit, and more!
Retention starts at Acquisition
⭐️ If you’re bleeding customers post-purchase, it’s not your retention flow’s fault. It’s your acquisition, Google Pushes AI-Led Ad Playbook with New Ad…
Your Best Ads are Hurting You
🧠 Same tone. Same style. Slight headline tweaks. Guess what happened?, Marketing to AI Agents Is Here, and more!
Test When It’s Quiet, Win When It’s Not
⚡️ Stop Treating A/B Testing Like Damage Control, Smarter Controls in PMax, and more!
Amazon Growth Feels Broken?
🚨How Smart Traffic Fixes Amazon Growth, HubSpot’s Big AI Upgrade, and more!
Stop Blaming the Ad
🛑 You’re Probably Fixing the Wrong Problem, Google Flags AI Content, and more!
Aesthetic of Conversions
🧠 When ‘Beautifully Simple’ Outperforms ‘Visually Stunning’, In-Game Ads Rise as TikTok Ads Dip, and more!
Visuals That Convert Before the Click
🧠 The Visual Loop Engine: How to design visuals that convert before the click, Google’s new Hands-Off Ad era, and more!
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