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You’re wasting this email opportunity
💸Transactional emails have 50-60% open rates, and most brands are wasting them on templates that ESPs ship with, Meta and Pinterest both expanded…
17 hrs ago
1
This is killing your recovery rates
🛒Cart and checkout are two different funnels, but you’re building them as two steps inside one flow, Social feeds are becoming the discovery engine for…
May 18
2
Why their testing laps yours
🥲 Your TikTok creative testing compounds slower than your competitor's, and it has nothing to do with your creative team, Media buyer index of the…
May 15
2
This Meta Leak Costs High Intent Traffic
❤️🩹The routing problem in your meta account that needs fixing, TikTok launched its biggest advertising and AI product expansion yet, and more!
May 14
2
Your Growth Problem Is Audience Similarity
👀 Why sourcing creators who look like your customers is capping your cold reach, Ahrefs found schema had almost no measurable impact on AI citations…
May 13
2
Why fear the learning phase?
🤓Start triggering it on purpose, that’s how it works, Meta wants AI handling purchases directly inside social feeds, and more!
May 12
2
Their Problem Is Your Signal
🧐 Keep a tight watch at the problems your competition is facing, Google and Microsoft rethink how campaign success gets measured, and more!
May 11
2
Your Prime Day Weakness Is Structural
👀 H2 isn't won in July. It's won right now, Media buyer index of the week, and more!
May 8
2
The Audience Nobody Is Fighting For
👀 Scan for demographic absences inside saturated categories, Four earnings reports revealed very different platform trajectories, and more!
May 7
2
The Email Costing You Margins
📧Every direct email your team sends to a supplier outside the master agreement has a price tag, ChatGPT ads are evolving from experiment into a real…
May 6
1
Your Checkout is Losing Trust
🫣Every friction point in your checkout is costing you more than a sale, Instagram and Google test features with opposite strategic directions, and…
May 5
1
Backlinks are a power of the past
🫤Everything SEO taught you about authority is wrong for AI search, X and Meta are both rethinking how advertising works, and more!
May 4
1
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