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Smart+ isn't all or nothing
⚙️ Module-level control replaced the all-in-or-out setup. Most advertisers never revisit their configuration to use it, plus the Media Buyer Index of…
11 hrs ago
1
The segment migration always breaks
🔀 Contacts migrate, segmentation logic doesn't, Google turns reviews into ad copy, and more!
Sep 3
2
Stop seeding one at a time
🌊A 55-creator batch beat sequential rollout by 3.2x, YouTube's creative conversion data, and more!
Sep 2
2
Your AI Visibility is a lie
🔍Most AI visibility tools force a search to generate citation data. Most real answers never search at all, AI is changing what happens before the…
Sep 1
2
August 2026
Your reporting lost its key
🔑 Language targeting moves to Google's inference in September, and the campaign structure your segment reports rely on breaks with it, and more!
Aug 31
1
Your deliverability blind spot
📉 Microsoft quietly removed a spam trap signal in July, nine weeks before your biggest send of the year, Media buyer index of the week, and more!
Aug 28
1
The language gap you’re missing
🌐 Your brand may be well-cited in English and completely absent from the same question asked in another language, Ad platforms are pushing beyond…
Aug 27
2
When the buyer isn't human
🤖 AI agents complete purchases your creator links never survive, and the creator concludes your product doesn't convert, Google gives advertisers more…
Aug 26
2
The channel your report skips
📡TikTok Shop outsells Costco online, and most discovery dashboards don't have a row for it, Microsoft, X, and ChatGPT are each handing more of the…
Aug 25
1
Your denominator just changed
🫵 YouTube redefined views today, and every TV, Meta AI now analyzes your ad campaigns, Google adds AI budget testing, and more!
Aug 24
2
Stop rewriting every missing AI citation
✋Not every missing citation has the same fix, and treating them the same wastes the effort, Media buyer index of the week, and more!
Aug 21
AI visibility is a probability.
📊Query the same question ten times on Google and get one answer, Do the same on an AI platform and get ten; AI advertising meets a trust test, and…
Aug 20
1
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