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This is killing your recovery rates
šCart and checkout are two different funnels, but youāre building them as two steps inside one flow, Social feeds are becoming the discovery engine forā¦
6 hrs ago
2
Why their testing laps yours
š„² Your TikTok creative testing compounds slower than your competitor's, and it has nothing to do with your creative team, Media buyer index of theā¦
May 15
2
This Meta Leak Costs High Intent Traffic
ā¤ļøāš©¹The routing problem in your meta account that needs fixing, TikTok launched its biggest advertising and AI product expansion yet, and more!
May 14
2
Your Growth Problem Is Audience Similarity
š Why sourcing creators who look like your customers is capping your cold reach, Ahrefs found schema had almost no measurable impact on AI citationsā¦
May 13
2
Why fear the learning phase?
š¤Start triggering it on purpose, thatās how it works, Meta wants AI handling purchases directly inside social feeds, and more!
May 12
2
Their Problem Is Your Signal
š§ Keep a tight watch at the problems your competition is facing, Google and Microsoft rethink how campaign success gets measured, and more!
May 11
2
Your Prime Day Weakness Is Structural
š H2 isn't won in July. It's won right now, Media buyer index of the week, and more!
May 8
2
The Audience Nobody Is Fighting For
š Scan for demographic absences inside saturated categories, Four earnings reports revealed very different platform trajectories, and more!
May 7
2
The Email Costing You Margins
š§Every direct email your team sends to a supplier outside the master agreement has a price tag, ChatGPT ads are evolving from experiment into a realā¦
May 6
1
Your Checkout is Losing Trust
š«£Every friction point in your checkout is costing you more than a sale, Instagram and Google test features with opposite strategic directions, andā¦
May 5
1
Backlinks are a power of the past
š«¤Everything SEO taught you about authority is wrong for AI search, X and Meta are both rethinking how advertising works, and more!
May 4
1
Youāre selling the wrong feeling
š©ŗDiagnose the load-bearing emotion before it's too late, Media buyer index of the week, and more!
May 1
2
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