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The 48-Hour Recovery Plan
⚡️Your traffic dropped. You have 200 pages to audit. Here's how to do it in one sitting, Microsoft expands AI, e-commerce, and B2B advertising tools…
Stop spending on a dead ad
🤡 You refreshed the creative last month. it died last week, The future of visibility may depend on being referenced, not visited, and more!
The Searches You Can't See Anymore
💪How to add authentication to your app in minutes with Clerk, The next phase of AI competition may be fought on pricing and infrastructure, and more!
It’s not the test it’s how you run it
🥲 Your creative tests keep coming back inconclusive. The tests aren't broken. They're too small to see anything, Media buyer index of the week, and…
You ran an accidental experiment
🧐You didn't pause GMV Max. You ran an accidental experiment. Here's what it revealed, Meta and Snapchat announced new updates, helping advertisers…
Don’t miss out on those search sales
🛒 There's a Buy button on the SERP now. Your products either have it or they don't, Google and OpenAI add new advertising capabilities, and more!
Dear Media Buyer
👀 60% of your week just got automated so here’s how you can still be the MVP, and more!
Dead signals are starving ad accounts
⬇️ Your BOFU metrics look fine. your signal died two months ago, Meta sees AI as a permanent part of content creation and customer engagement, and more!
Make every creator count
📊 Twenty creators are your business. the other 980 are covering for the fact that you haven't found them yet, Media buyer index of the week, and more!
This is why your funnel is broken
🫣 One attribution window. Every campaign. That's why half your funnel looks broken, Google is building the analytics and ad infrastructure behind AI…
You just got downscored by Google
🫠It just scored your site's AI readiness. Most sites are failing on the basics, Google users are spending more time evaluating before clicking, and…
Your Funnel Is Hiding Wins
🧐 Your ads might be winning. your funnel is hiding it, Google is pushing advertisers toward revenue, not lead volume, and more!
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