Archive - The ScaleUP Newsletter

The “Micro-Obsession” Effect

🚀How Brands Win by Perfecting One Tiny Detail, Google Updates BrandConnect for Smarter Creator Partnerships, and more!

Mar 14

The Retention Magnet Strategy

🚀 How to Make Customers Stay Longer Without Discounts, Content Marketing in 2025, and more

Mar 13

Reverse Ghosting in days

🔄 How Brands Can Win Back Customers Using Psychological Inertia, Google’s AI & Ad Updates: Smarter Tracking, More Ads, and more!

Mar 12

The DNA Theory of Influence

🧬Why the Best Creators Aren’t Found—They’re Engineered, The Future of Search, and more!

Mar 11

The Commitment Ladder Fallacy

🛠️When Adding Steps Actually Works (And When It’s a Disaster), Can We Still Trust Online Information?, and more!

Mar 10

The Creator Liquidity Trap

🚀Why Most Influencer Campaigns Die Before They Even Start, Google Updates Robots Meta Tag to Include AI Mode, and more!

Mar 7

The AOV Paradox

🧩 Why More Doesn’t Always Mean More Profit, Microsoft’s AI-Powered Revolution in Advertising, and more!

Mar 6

Lose Money to Scale Faster

🔥 Why You Should Run “Money-Losing” Campaigns on Purpose, Google Expands Ad Dominance With Triple-Serving & YouTube Shorts Creator, and more!

Mar 5

The Return Revolution

♻️ Why Smart D2C Brands Are Redesigning Refunds, 📺 YouTube’s Dominance in Social & Advertising, and more!

Mar 4

The Lifecycle Blindspot

🔄 Why Brands That Ignore Post-Purchase Data Are Doomed to Fail, Maximizing Reach with Google Display Ads, and more!

Mar 3

February 2025

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