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Spot the blind spot in your testing
đ§The weekly quota is quietly training your team to redefine ânew conceptâ, Google and Microsoft expand advertiser controls with new search and campaignâŚ
12 hrs ago
1
Ideas arenât the problem, supply is.
đĽ˛Your creative testing isnât failing from a lack of ideas. Itâs running with zero buffer stock, Pinterest, Snapchat, and Reddit report stronger growthâŚ
Aug 5
2
Theyâre seeing you too many times
đĽšYour DSP says frequency 3. The household may have seen your ad 20 times, Social platforms want better content, not more content, and more!
Aug 4
2
Youâre forgetting this segment
đ¤The AI can find the segment but youâre asking the wrong questions, Google updates audio advertising while OpenAI reimagines customer journeys, andâŚ
Aug 3
2
July 2026
That send time is wrong
đ¤Śââď¸ CTR has barely moved but opens look good so no one questioned it, and Summer Ad Costs Ease As Brands Prepare For BFCM and more
Jul 31
3
Incrementality tests failing?
đ The reason two quarters of incrementality testing changed nothing, and Meta doubles down on reach and AI advertising, and more.
Jul 30
2
Identify and fix that Ad pattern
đ Your ad account has two job titles, and judging both by the same number is the ceiling, and AI Knows Your Brand, But Wonât Recommend It
Jul 29
2
Email domain killed on a random Tuesday
âł Google moved from temporary delays to permanent rejection in November 2025, and Google Rolls Out Major Ads Updates
Jul 28
3
Your Attribution Is Missing Revenue
đĽ¸AI-driven purchases bypass traditional tracking systems today so your attribution is missing the reason for revenue, Meida buyer index of the weekâŚ
Jul 24
2
Plan for the BFCM spike
đ§The BFCM CPM spike is layered on top of a spike that already happened, ChatGPT and Gemini open new ad opportunities, and more!
Jul 23
2
Consent changes from 2027
đ§This rule delay should already be changing how the opt-out flow works, Creative teams adopt AI as social discovery keeps growing, and more!
Jul 22
1
Rufus can shop for you
đAmazon turns repeat purchases into background automated orders, Google updates Search with new traffic and advertising insights, and more!
Jul 21
2
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