The ScaleUP Newsletter

The ScaleUP Newsletter

Home
Advertise with Us
Archive
Why creators ignore affiliate offers
🧐Creators told researchers what they want. most affiliate programs are still offering the other thing, Google and ChatGPT are increasingly feeding each…
Your FAQ Email Is Too Generic
🥲The monthly FAQ email is answering the average objection, which is nobody’s actual one, Google ads is giving automation even more control, and more!
The rich card your brand missed
🙂 Some brands are getting a rich card. others are getting skipped entirely, Media buyer index of the week, and more!
Keywords may not win citations
🥲Your best keywords and your best AI citations might be two completely different lists, Anthropic tackles content authenticity as OpenAI turns ChatGPT…
The creator well is drying up?
🫣The outreach didn’t get worse. the pool it’s fishing from got smaller, Google and Meta add more AI automation and ad controls, and more!
Search demand is now divided
🔎 It’s sorting itself into two piles, and each needs a different playbook, OpenAI is rapidly building ChatGPT into a performance advertising platform…
AI Citation is a double edged sword
⚔️Getting cited everywhere and recommended nowhere are two different edges of the same sword, Google and Cloudflare make search access harder to…
Where did the attention go?
🧐The CTR gap tells you where attention went. It doesn’t tell you whether that’s good news, Media buyer index of the week, and more!
Spot the blind spot in your testing
🧐The weekly quota is quietly training your team to redefine “new concept”, Google and Microsoft expand advertiser controls with new search and campaign…
Ideas aren’t the problem, supply is.
🥲Your creative testing isn’t failing from a lack of ideas. It’s running with zero buffer stock, Pinterest, Snapchat, and Reddit report stronger growth…
They’re seeing you too many times
🥹Your DSP says frequency 3. The household may have seen your ad 20 times, Social platforms want better content, not more content, and more!
You’re forgetting this segment
🤔The AI can find the segment but you’re asking the wrong questions, Google updates audio advertising while OpenAI reimagines customer journeys, and…
© 2026 The ScaleUP Newsletter · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture