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The Unfair TikTok Advantage
💪 Most brands treat TikTok Shop like Amazon with a UI. They are wrong, How creative strategies can drive success through reels, and more!
3 hrs ago
The Weekend's Biggest Lie
🧠 The 4-Offer Framework that saved us from the lie, Microsoft now flags only the broken asset, not the whole ad, and more!
Dec 3
The Mobile Layout Debate
📱The five objects that win mobile checkout, when posting more helps and when it stops helping, and more!
Dec 2
1
Belief Outperforms Every Funnel Tactic
🔥Why identity upgrades convert faster than any paid social trick, The Distribution Shift Marketers Can’t Ignore, and more!
Dec 1
November 2025
AI Isn’t Ranking You. It’s Rewriting You.
⚡Your brand is being quietly reauthored by models trained on other people’s language, media buyer index of the week, and more!
Nov 28
1
Don’t crack every time you scale!
⚡ The brutal checkpoint every fast-growing brand ignores, Why TikTok’s data shows creators outperform brands everywhere, and more!
Nov 27
1
1
Most live miss the moment
🚀 Why your Lives fail before the pitch even starts, Post-holiday surge brands can no longer ignore, and more!
Nov 26
1
The Other Side of CAC
💸 Quiet growth levers hiding in plain sight, Holiday search just shifted again, and more!
Nov 25
The Reverse Awareness Funnel
🎛️ Why BOFU Ads Are Suddenly Crushing at TOFU, Social Media Usage Trends 2025, and more!
Nov 24
The Cart Optimization That Backfires Hard
🧭Why high-AOV shoppers buy more when you stop over-optimizing, Media buyer index of the week, and more!
Nov 21
The Customer Group You Keep Ignoring
🧬Break the pattern before it breaks you, Google rolls out major PMax controls, and more!
Nov 20
The Stable Workhorse Ads
🔨 Why a DTC account’s most valuable ads are never the sexy ones, What creators expect from brands, and more!
Nov 19
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