Archive - The ScaleUP Newsletter

AI is killing your PR

🤩 Be part of the 12% of media that actually shows up in AI answers, LinkedIn and YouTube roll out fresh ad features, and more!

6 hrs ago

Hooks don’t convert, answers do

👀 Start with what they fear, not just hooks for the sake of it, Facebook Feed Overhaul + YouTube Shorts Recency Shift, and more!

Dec 10

The Distribution Gate Theory

🥲 Why Some Ads Lose Before They Even Start Competing, SMB websites are at a crossroads as search fragments, and more!

Dec 9

Your SEO died in the prompt

🤩 Fix it with copyable answer blocks that get AI Cited, three platforms now make growth and fixes more predictable, and more!

Dec 8

The shortlist is the new SERP

😁 How to get picked by AI without playing the SEO volume game, BFCM year over year Shift, and more!

Dec 5

The Unfair TikTok Advantage

💪 Most brands treat TikTok Shop like Amazon with a UI. They are wrong, How creative strategies can drive success through reels, and more!

Dec 4

The Weekend's Biggest Lie

🧠 The 4-Offer Framework that saved us from the lie, Microsoft now flags only the broken asset, not the whole ad, and more!

Dec 3

The Mobile Layout Debate

📱The five objects that win mobile checkout, when posting more helps and when it stops helping, and more!

Dec 2

Belief Outperforms Every Funnel Tactic

🔥Why identity upgrades convert faster than any paid social trick, The Distribution Shift Marketers Can’t Ignore, and more!

Dec 1

November 2025

AI Isn’t Ranking You. It’s Rewriting You.

⚡Your brand is being quietly reauthored by models trained on other people’s language, media buyer index of the week, and more!

Nov 28

Don’t crack every time you scale!

⚡ The brutal checkpoint every fast-growing brand ignores, Why TikTok’s data shows creators outperform brands everywhere, and more!

Nov 27

Most live miss the moment

🚀 Why your Lives fail before the pitch even starts, Post-holiday surge brands can no longer ignore, and more!

Nov 26

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