Archive - The ScaleUP Newsletter

Dub the creator or rebook

🌍 When a winning creator ad needs to run in another market, you can translate it or rebook locally, and the choice changes results, Media buyer index…

9 hrs ago

Keep stale deals from AI

🧹One HTML attribute keeps expired promo banners out of Google snippets, Meta adds image, video, and text breakdowns to Ads Manager, and more!

Oct 29

Find your discount-only buyers

🏷️ Why a percentage off mostly gives away margin to your full-price buyers, Shopify Rollouts now lets you schedule and A/B test catalog offers, and…

Oct 28

The Friday report went wrong

📑 Why an AI report said revenue rose 18% when the client’s dashboard said 11%, Google Ads adds new bidding modes for first-time and loyal customers…

Oct 27

Keep your best offer off-site

🔐 Why your best BFCM offer should never appear on your website, ChatGPT expands shopping ads, CTA buttons, and AI-powered creative enhancements, and…

Oct 26

Nobody answers your ad comments

💬 Creator ads collect buyer questions in the comments during BFCM, and unanswered ones cost sales on your highest-spend day, Media Buyer Index of the…

Oct 23

Win the queries AI asks

🧭 Searches AI runs behind your customer’s question, Meta expands AI-powered ads, updates commercial terms and adds new Reels tools, and more!

Oct 22

Bid on basket profit instead

🧺 How cart data reveals which products actually drive profit; advertisers who skipped seasonality adjustments saw ROAS rise 5.7%, and more!

Oct 21

Reorder math for December

📦 Follow one SKU through Q4 to see if your reorder lands in time, Meta launches new ad formats as Google and OpenAI expand advertiser tools, and more!

Oct 20

Shop now chases your carts

🛒 Shop now recognizes shoppers while they browse and reminds them about abandoned carts, so measure what your own flow still adds, Google expands AI…

Oct 19

When your bestseller sells out

🧯 When a bestseller sells out mid-peak, creator ads keep spending on a dead page, so set up the swap before it happens, media buyer index of the week…

Oct 16

Throttle Googlebot on Black Friday

🚦A Black Friday runbook for slowing crawlers without losing rankings, AI shopping agents can now find products and complete payments, and more!

Oct 15

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