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The creator well is drying up?
đŤŁThe outreach didnât get worse. the pool itâs fishing from got smaller, Google and Meta add more AI automation and ad controls, and more!
8 hrs ago
2
Search demand is now divided
đ Itâs sorting itself into two piles, and each needs a different playbook, OpenAI is rapidly building ChatGPT into a performance advertising platformâŚ
Aug 11
1
AI Citation is a double edged sword
âď¸Getting cited everywhere and recommended nowhere are two different edges of the same sword, Google and Cloudflare make search access harder toâŚ
Aug 10
2
Where did the attention go?
đ§The CTR gap tells you where attention went. It doesnât tell you whether thatâs good news, Media buyer index of the week, and more!
Aug 7
1
Spot the blind spot in your testing
đ§The weekly quota is quietly training your team to redefine ânew conceptâ, Google and Microsoft expand advertiser controls with new search and campaignâŚ
Aug 6
1
Ideas arenât the problem, supply is.
đĽ˛Your creative testing isnât failing from a lack of ideas. Itâs running with zero buffer stock, Pinterest, Snapchat, and Reddit report stronger growthâŚ
Aug 5
2
Theyâre seeing you too many times
đĽšYour DSP says frequency 3. The household may have seen your ad 20 times, Social platforms want better content, not more content, and more!
Aug 4
2
Youâre forgetting this segment
đ¤The AI can find the segment but youâre asking the wrong questions, Google updates audio advertising while OpenAI reimagines customer journeys, andâŚ
Aug 3
2
July 2026
That send time is wrong
đ¤Śââď¸ CTR has barely moved but opens look good so no one questioned it, and Summer Ad Costs Ease As Brands Prepare For BFCM and more
Jul 31
3
Incrementality tests failing?
đ The reason two quarters of incrementality testing changed nothing, and Meta doubles down on reach and AI advertising, and more.
Jul 30
2
Identify and fix that Ad pattern
đ Your ad account has two job titles, and judging both by the same number is the ceiling, and AI Knows Your Brand, But Wonât Recommend It
Jul 29
2
Email domain killed on a random Tuesday
âł Google moved from temporary delays to permanent rejection in November 2025, and Google Rolls Out Major Ads Updates
Jul 28
3
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