The ScaleUP Newsletter

The ScaleUP Newsletter

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Google Says You’re First Place
🫠 Ranking First and Being Invisible in AI Search Are Now Both Possible. Here Is What to Do About It, and more!
Your 20 Ads Aren't Competing 20 Ways
🎰One audit separates real diversity from fake, Media buyer index of the week, and more!
Is meta really testing your Ad?
💪Here’s the number that decides this and how it effects your Ads, The next competitive edge comes from better creative systems, not more assets, and…
Your AI Citations Are Expiring
🥲Most of them disappear within thirteen weeks without warning, The future of commerce may depend on trust as much as targeting, and more!
Your SOPs are killing you
Howdy Readers 🥰
Your Testing is Self Sabotaging
🫠Why your creative testing is cannibalizing itself, Google and Microsoft add new AI marketing tools, and more!
Why the UGC Volume still fails
🫠Getting ten creators running simultaneously means the brief has to do work it was never designed to do, Media buyer index of the week, and more!
Test the attention floor
📹 It is the minimum level of narrative tension required to keep a viewer in a feed environment; Meta and Pinterest double down on AI Shopping, and…
The 48-Hour Recovery Plan
⚡️Your traffic dropped. You have 200 pages to audit. Here's how to do it in one sitting, Microsoft expands AI, e-commerce, and B2B advertising tools…
Stop spending on a dead ad
🤡 You refreshed the creative last month. it died last week, The future of visibility may depend on being referenced, not visited, and more!
The Searches You Can't See Anymore
💪How to add authentication to your app in minutes with Clerk, The next phase of AI competition may be fought on pricing and infrastructure, and more!
It’s not the test it’s how you run it
🥲 Your creative tests keep coming back inconclusive. The tests aren't broken. They're too small to see anything, Media buyer index of the week, and…
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