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Word of mouth over AOV?
š§The customer who spent $80 may be worth more than the customer who spent $800, OpenAI expands ChatGPT Ads as AI search adoption grows, and more!
7 hrs ago
2
Stop compressing your market
š«£Your headline is probably compressing your market more than you think, IAB flags CTV trust concerns and Walmart expands streaming advertising, andā¦
Jul 15
2
Majority is not always the truth
šŖThey just removed one of the biggest advantages established sellers had, Google is connecting advertising, social content, and AI reporting moreā¦
Jul 14
2
Youāre not trusting the truth
š¤The line item nobody trusts is the one that's telling the truth, ChatGPT Ads is becoming a more complete platform for advertisers, and more!
Jul 13
1
Price is a design variable
š¤The pain of paying is a design variable, not just a price point, Media buyer index of the week, and more!
Jul 10
Subscribers are giving up
š« The subscription model is quietly losing its best customers, First-party data and AI automation are becoming the foundation of modern advertisingā¦
Jul 9
2
AI missed your page
ā¤ļøāš©¹Your Page Fell Out of AI Answers at One of Five Stages. Find out which Meta and Reddit rolled out new advertising features, and more!
Jul 8
2
Compounding the Prime Day win
š Prime Day ended June 26. The rank you earned is already decaying, Social platforms are packaging AI into products users will pay for, and more!
Jul 7
1
Busting the Dashboard Lies
š«¢Your dashboard is taking credit for sales it never created, Social platforms want creators spending more time publishing than editing, and more!
Jul 6
2
Not All Traffic Ranks Equally
š«¢Some visitors contribute more ranking power than others. Media buyer index of the week, and more!
Jul 3
2
Make your BFCM Bulletproof
š”ļøThe Five Questions That Turn BFCM Inventory From a Guess Into a System
Jul 2
2
Your Product Page Is Under-Imaged
š« and it is costing you conversion, and more!
Jul 1
1
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