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AI Citation is a double edged sword
⚔️Getting cited everywhere and recommended nowhere are two different edges of the same sword, Google and Cloudflare make search access harder to…
Where did the attention go?
🧐The CTR gap tells you where attention went. It doesn’t tell you whether that’s good news, Media buyer index of the week, and more!
Spot the blind spot in your testing
🧐The weekly quota is quietly training your team to redefine “new concept”, Google and Microsoft expand advertiser controls with new search and campaign…
Ideas aren’t the problem, supply is.
🥲Your creative testing isn’t failing from a lack of ideas. It’s running with zero buffer stock, Pinterest, Snapchat, and Reddit report stronger growth…
They’re seeing you too many times
🥹Your DSP says frequency 3. The household may have seen your ad 20 times, Social platforms want better content, not more content, and more!
You’re forgetting this segment
🤔The AI can find the segment but you’re asking the wrong questions, Google updates audio advertising while OpenAI reimagines customer journeys, and…

July 2026

That send time is wrong
🤦‍♂️ CTR has barely moved but opens look good so no one questioned it, and Summer Ad Costs Ease As Brands Prepare For BFCM and more
Incrementality tests failing?
👀 The reason two quarters of incrementality testing changed nothing, and Meta doubles down on reach and AI advertising, and more.
Identify and fix that Ad pattern
👎 Your ad account has two job titles, and judging both by the same number is the ceiling, and AI Knows Your Brand, But Won’t Recommend It
Email domain killed on a random Tuesday
⏳ Google moved from temporary delays to permanent rejection in November 2025, and Google Rolls Out Major Ads Updates
Your Attribution Is Missing Revenue
🥸AI-driven purchases bypass traditional tracking systems today so your attribution is missing the reason for revenue, Meida buyer index of the week…
Plan for the BFCM spike
🧐The BFCM CPM spike is layered on top of a spike that already happened, ChatGPT and Gemini open new ad opportunities, and more!
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