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The Email Costing You Margins
📧Every direct email your team sends to a supplier outside the master agreement has a price tag, ChatGPT ads are evolving from experiment into a real…
18 hrs ago
1
Your Checkout is Losing Trust
🫣Every friction point in your checkout is costing you more than a sale, Instagram and Google test features with opposite strategic directions, and…
May 5
1
Backlinks are a power of the past
🫤Everything SEO taught you about authority is wrong for AI search, X and Meta are both rethinking how advertising works, and more!
May 4
1
You’re selling the wrong feeling
🩺Diagnose the load-bearing emotion before it's too late, Media buyer index of the week, and more!
May 1
2
April 2026
Perfection is not the key
🙈Why 1,000 videos beats 10 perfect ones, Meta reveals why audience strategy needs a rethink, and more!
Apr 30
1
The Second Checkout
🤩Why your post-purchase window is worth more than your first sale, Snap, Meta, and Pinterest expand how ads reach users, and more!
Apr 29
1
Stop burying your great pages
🥲Not that your content is bad. Where you put the good stuff is wrong, YouTube and Google updates change ad and search behavior, and more!
Apr 28
1
CTV’s Best Kept Targeting Secret
🤩Using competitor spends to grow your traction, Google and YouTube updates impact ads and audience reach, and more!
Apr 27
1
Your Creatives Keep Dying at Week Three
🫤Every ad account has a graveyard. Creatives that worked for nine days, then flatlined, Media buyer index of the week, and more!
Apr 24
1
You’re Training Customers to Wait
📧 Post-purchase flows are treated like logistics. Confirmation, shipping update, review request. Done, Microsoft and Google push toward automated ad…
Apr 23
1
Stop killing Ads under illusion
🥴All metrics are not what they look like on the surface, LinkedIn and Google release practical AI tools for marketers, and more!
Apr 22
1
Meta Is Smarter Than Your Spreadsheet
🛑Stop using the wrong scorecard for your ads, Your title decides if ChatGPT ever opens your page, and more!
Apr 21
1
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