Archive - The ScaleUP Newsletter

Navigating The Citation Economy

💪 Everyone is trying, but almost nobody is playing it deliberately. Pinterest and TikTok both expand ad options this week, and more!

4 hrs ago

You obsess over data but forget the signal

📊Your creative testing framework is producing data. It's not producing a signal, Meta and Snapchat just made big moves in in-app shopping, and more!

Mar 25

The Missing SEO Audit Costing You Sales

🧠 Two audits your seo strategy is missing, and one is costing you AI visibility, Google brings creative production in-house, Microsoft cleans up…

Mar 24

Don’t Forget The Roots

🫚Every account has a natural efficiency ceiling and three things determine it, What actually keeps people watching brand reels on Facebook, and more!

Mar 23

Virality is WEIRDLY Mechanical

🤔 Manufacture virality with a product run of 50 units, Media buyer index of the week, and more!

Mar 20

Why your subscribers keep leaving

👋 Nothing really mattered after the signup, Meta and LinkedIn expand AI and Creator tools, and more!

Mar 19

These 2 things are killing performance

🫠You need to fix them to get out of the endless iterations and test cycles, Meta updates targeting links and ad labels, and more!

Mar 18

This brand got hit, you can too

🤦‍♂️The term sheet stalled. A 43-page questionnaire killed the vibe, Meta is killing low-effort content, and more!

Mar 17

The Math isn’t Mathing

🛣️ You don't have 40 ads. You have two ideas running 40 times, LinkedIn just rebuilt its feed for the AI era, and more!

Mar 16

Your hook isn't the problem. Your middle is.

👎Everyone's optimizing the wrong 10 words, hooks get obsessed over. The body gets winged, Media buyer index of the week, and more!

Mar 13

Is your YT getting only views?

🔥 Your competitors are getting free traffic from YouTube, Snapchat, and Reddit pitch themselves as new b2b marketing channels, and more!

Mar 12

Your Channel Expansion Backfired

📊 The channel you added last quarter might be the one hurting you now, Social platforms are embedding shopping inside posts, and more!

Mar 11

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