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The ScaleUP Newsletter

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This brand got hit, you can too
🤦‍♂️The term sheet stalled. A 43-page questionnaire killed the vibe, Meta is killing low-effort content, and more!
The Math isn’t Mathing
🛣️ You don't have 40 ads. You have two ideas running 40 times, LinkedIn just rebuilt its feed for the AI era, and more!
Your hook isn't the problem. Your middle is.
👎Everyone's optimizing the wrong 10 words, hooks get obsessed over. The body gets winged, Media buyer index of the week, and more!
Is your YT getting only views?
🔥 Your competitors are getting free traffic from YouTube, Snapchat, and Reddit pitch themselves as new b2b marketing channels, and more!
Your Channel Expansion Backfired
📊 The channel you added last quarter might be the one hurting you now, Social platforms are embedding shopping inside posts, and more!
The CRO Insight no one talks about
👨‍💻 Your visitor made 47 decisions before they reached your cta. No wonder they didn't click. A new analysis reveals how engagement actually behaves…
That shitty post just beat your Ad
🎯 You've been in round three of revisions for four days. While they went bonkers on the mid 3rd version, Big platforms are tightening control over ads…
Witty words don’t sell
✍️What sells is what touches instantly, Media buyer index of the week, and more!
Your hook is killing your sales?
🎬 Because it might be attracting the wrong person, Meta is fixing how it reports clicks and video engagement, and more!
You’re optimizing for the wrong people
👀 Why your store is busier than you think and worse than you know, Half of US consumers now use TikTok to search, and more.
Dedication is the selling point
🎯Specific is terrific and here’s why is that, and more!
The Demand State Ladder
🔥How context + urgency multiply conversions, LLM traffic is tiny but it converts better than any other channel, and more!
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