Archive - The ScaleUP Newsletter

Perfection is not the key

🙈Why 1,000 videos beats 10 perfect ones, Meta reveals why audience strategy needs a rethink, and more!

4 hrs ago

The Second Checkout

🤩Why your post-purchase window is worth more than your first sale, Snap, Meta, and Pinterest expand how ads reach users, and more!

Apr 29

Stop burying your great pages

🥲Not that your content is bad. Where you put the good stuff is wrong, YouTube and Google updates change ad and search behavior, and more!

Apr 28

CTV’s Best Kept Targeting Secret

🤩Using competitor spends to grow your traction, Google and YouTube updates impact ads and audience reach, and more!

Apr 27

Your Creatives Keep Dying at Week Three

🫤Every ad account has a graveyard. Creatives that worked for nine days, then flatlined, Media buyer index of the week, and more!

Apr 24

You’re Training Customers to Wait

📧 Post-purchase flows are treated like logistics. Confirmation, shipping update, review request. Done, Microsoft and Google push toward automated ad…

Apr 23

Stop killing Ads under illusion

🥴All metrics are not what they look like on the surface, LinkedIn and Google release practical AI tools for marketers, and more!

Apr 22

Meta Is Smarter Than Your Spreadsheet

🛑Stop using the wrong scorecard for your ads, Your title decides if ChatGPT ever opens your page, and more!

Apr 21

Your AI Mentions are wrong

🫤Your brand is showing up in AI answers. The way it’s being described is the actual problem, Google just changed tracking, campaigns, spam rules, and…

Apr 20

AI completely skips your site

🤡 It is visiting your site. It’s just not finding anything worth using, Media buyer index of the week, and more!

Apr 17

Your Dead List Still Buys

✉️Your suppression list is a revenue list you haven't read yet, Meta just made its two most important ad tools easier to use, and more!

Apr 16

At least give that Ad a chance to win

🫠The ad wasn't bad. It just didn't get enough time to stop being bad. Reddit and TikTok both just got deeper inside HubSpot, and more

Apr 15

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts