The ScaleUP Newsletter

The ScaleUP Newsletter

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AI Isn’t Ranking You. It’s Rewriting You.
⚡Your brand is being quietly reauthored by models trained on other people’s language, media buyer index of the week, and more!
Don’t crack every time you scale!
⚡ The brutal checkpoint every fast-growing brand ignores, Why TikTok’s data shows creators outperform brands everywhere, and more!
Most live miss the moment
🚀 Why your Lives fail before the pitch even starts, Post-holiday surge brands can no longer ignore, and more!
The Other Side of CAC
💸 Quiet growth levers hiding in plain sight, Holiday search just shifted again, and more!
The Reverse Awareness Funnel
🎛️ Why BOFU Ads Are Suddenly Crushing at TOFU, Social Media Usage Trends 2025, and more!
The Cart Optimization That Backfires Hard
🧭Why high-AOV shoppers buy more when you stop over-optimizing, Media buyer index of the week, and more!
The Customer Group You Keep Ignoring
🧬Break the pattern before it breaks you, Google rolls out major PMax controls, and more!
The Stable Workhorse Ads
🔨 Why a DTC account’s most valuable ads are never the sexy ones, What creators expect from brands, and more!
The Scroll-Shadow Method
🔥Your best hooks come from the content you weren’t trying to study, Google upgrades Search and YouTube optimization, and more!
The best offers don’t discount
🧩Your BFCM offer is dangerously outdated already / The offer strategy no one’s using, Facebook and Google roll out major AI upgrades, and more!
The Asymmetry Window
🧐 The 5 days each month that quietly determine your entire quarter, Media buyer index of the week, and more!
The Eavesdrop Effect
🎧 Why “Unintended” Moments Outperform Direct Pitching, Google Ads gets major control and AI upgrades, and more!
© 2025 The ScaleUP Newsletter
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