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The shortlist is the new SERP
š How to get picked by AI without playing the SEO volume game, BFCM year over year Shift, and more!
9 hrs ago
The Unfair TikTok Advantage
šŖ Most brands treat TikTok Shop like Amazon with a UI. They are wrong, How creative strategies can drive success through reels, and more!
Dec 4
1
The Weekend's Biggest Lie
š§ The 4-Offer Framework that saved us from the lie, Microsoft now flags only the broken asset, not the whole ad, and more!
Dec 3
The Mobile Layout Debate
š±The five objects that win mobile checkout, when posting more helps and when it stops helping, and more!
Dec 2
1
Belief Outperforms Every Funnel Tactic
š„Why identity upgrades convert faster than any paid social trick, The Distribution Shift Marketers Canāt Ignore, and more!
Dec 1
November 2025
AI Isnāt Ranking You. Itās Rewriting You.
ā”Your brand is being quietly reauthored by models trained on other peopleās language, media buyer index of the week, and more!
Nov 28
1
Donāt crack every time you scale!
ā” The brutal checkpoint every fast-growing brand ignores, Why TikTokās data shows creators outperform brands everywhere, and more!
Nov 27
1
1
Most live miss the moment
š Why your Lives fail before the pitch even starts, Post-holiday surge brands can no longer ignore, and more!
Nov 26
1
The Other Side of CAC
šø Quiet growth levers hiding in plain sight, Holiday search just shifted again, and more!
Nov 25
The Reverse Awareness Funnel
šļø Why BOFU Ads Are Suddenly Crushing at TOFU, Social Media Usage Trends 2025, and more!
Nov 24
The Cart Optimization That Backfires Hard
š§Why high-AOV shoppers buy more when you stop over-optimizing, Media buyer index of the week, and more!
Nov 21
The Customer Group You Keep Ignoring
š§¬Break the pattern before it breaks you, Google rolls out major PMax controls, and more!
Nov 20
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