Your SEO died in the prompt
🤩 Fix it with copyable answer blocks that get AI Cited, three platforms now make growth and fixes more predictable, and more!
Howdy Readers 🥰
In this newsletter, you’ll find:
🥲Your SEO died in the prompt
📣 YouTube, Instagram, and Meta Roll Out New Creator & Support Tools
🏆 Ad of the Day
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🥲Your SEO died in the prompt
Google’s Year in Search 2025 had one line that matters more than the trending topics.
Searches starting with “Tell me about” are up 70 percent, and “How do I” hit an all-time high with a 25 percent jump.
That is not a “content trend.” That is a buyer behavior change. People are not hunting pages. They are assembling certainty.
So here is the 2026 DTC move: stop building content that begs for clicks, and start building assets that are easy to quote.
The strategy: build “Agent Answer Pages” that behave like citations
These are not blog posts. They are decision files.
Each page tackles one doubt that blocks purchase momentum, written in the exact shape an agent, a shopper, or a friend would use to validate a recommendation.
The highest leverage set for DTC is boring, which is why it works.
Comparison: “This vs the default alternative,” with a single table and a clear rule for who should choose what.
Ingredients or materials: what is in it, what is not, and why that changes outcomes.
Sizing and fit: a ten-second chooser, plus real-world context photos.
Returns: written like instructions, not policies.
Shipping: cutoffs, realistic windows, and what happens when it goes wrong.
Authenticity: how to verify, how to spot fakes, what support does next.
The first screen is the “copyable block.”
One sentence answer. One sentence who it is for. Three proof bullets. Then receipts.
This is how a brand becomes selectable in an AI summarized world, because the page gives the model a clean structure and gives the human clean confidence.
The measurement shift: stop worshipping rankings, track selection
Rankings will lag. Sessions will lie. The signal is “brand mentioned plus qualified click.”
In Search Console, group research intent queries, like best, vs, safe, returns, shipping, ingredients, real, and watch whether impressions rise on these queries and whether clicks land on the answer pages, not the homepage.
In analytics and referral logs, isolate traffic from AI surfaces, review sites, forums, and list pages, then judge it by conversion rate and new customer rate, not volume.
In this new regime, the win is simple. Be the brand that gets repeated when people ask, “Tell me about this.”
📣 YouTube, Instagram, and Meta Roll Out New Creator & Support Tools
YouTube, Instagram, and Meta each launched updates aimed at improving creator performance, follower growth, and account support. The changes expand testing tools, introduce new engagement features, and make troubleshooting easier through AI-driven assistance.
The Breakdown:
1. YouTube Testing - YouTube now gives all Advanced-Feature creators access to title and thumbnail A/B tests, letting them try three variations and select winners based on watch time, helping creators validate messaging and visuals while tapping into AI-assisted thumbnail creation.
2. Instagram Growth - Instagram is testing “early access” Reels that followers can watch before public release. The blurred preview, countdown, and follow button create a built-in incentive to follow creators sooner, offering a simple tool to boost audience growth.
3. Meta Support - Meta launched an AI-powered support hub for Facebook and Instagram, 4 offering clearer issue detection, report tracking, and personalized recovery guidance. Improved alerts and device recognition aim to make regaining access faster and reduce confusion for users.
YouTube is enhancing creator analytics, Instagram is experimenting with follower-boosting tools, and Meta is tightening account support with AI. Together, the updates streamline growth, engagement, and troubleshooting across three of the biggest social platforms.
🏆 Ad of the Day
What Works:
1) The mud splash is the proof - The rider is mid-impact, so the product isn’t being shown, it’s being stress-tested in real time. This triggers “costly signaling” logic, if it survives here, it will easily survive your life. Action-as-evidence beats specs-as-promises every time.
2) “Hunt ready” borrows identity from a tribe - Hunting camo turns an e-bike into equipment, not a recreational toy, which upgrades willingness to pay. It taps into self-image protection, people buy what preserves competence in their chosen identity.
3) Specs placed low act as “post-belief justification” - 960W and 960Wh are positioned after the viewer has already felt the scene, so numbers become rational permission, not persuasion. This sequencing matches how humans decide, emotion first, math later.
This ad sells capability through visceral proof and tribal identity, then uses specs as a clean permission slip. It makes the bike feel less like transport and more like modern armor for people who hate being limited.
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Brillaint take on the shift from page-chasing to quote-building. The "copyable block" concept is where most brands will mess up though, becuase they'll still write for humans first and then wonder why agents skip them. The real trick is accepting that these blocks need to sound slightly unnautral to humans, almost like structured data wrapped in sentences. Brands that crack this wierd balance between machine-readable and human-confident will own the next three years of discovery.