Your Next Winning Ad is Here!
𧲠It isn't in Your Dashboard, Itâs in Your Inbox, Googleâs Performance Max Gets Major Reporting Upgrades Ahead of GML , and more!
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In this newsletter, youâll find:
𧲠Your Next Winning Ad Isnât in Your Dashboard, Itâs in Your Inbox
đ Googleâs Performance Max Gets Major Reporting Upgrades Ahead of GML 2025
đ Ad of the Day
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𧲠Your Next Winning Ad Isnât in Your Dashboard, Itâs in Your Inbox
If youâre only mining Meta dashboards for ad ideas, youâre behind.
The most valuable raw material for high-converting creative is already sitting inside your business.
Itâs in:
The frustrated email reply about flavor confusion
The unfiltered 3-star review with honest praise and critique
The DMs were a customer explains why they hesitated to buy
Youâre not short on content. Youâre short on systems to catch what customers are already saying.
What a First-Party Feedback Engine Actually Looks Like
Most brands think âcustomer dataâ means NPS scores and email open rates.
But first-party insights should focus on unstructured, emotional, language-driven input.
Hereâs how to build an engine worth scaling:
Capture across 5 high-signal channels
Post-purchase surveys (with open fields)
Product reviews (especially 3- and 4-star entries)
Customer service tickets (tag for confusion, hesitation, complaints)
Organic ad comments (on both winners and losers)
Email replies from flows like order confirms or feedback requests
Centralize and tag all feedback weekly
Create tags like [price pushback], [quality love], [confusing use]
Add a timestamp and source to trace back results later
Use AI to cluster and summarize insights
Group by motivation, objection, use case, and buying moment
Feed directly into persona frameworks and angle banks
Why This Pays Off Faster Than Any Test
Every new ad idea becomes easier when the emotion has already surfaced.
You can speak with the customer instead of talking about the product.
And unlike media data, this engine compounds over time, becoming more valuable every month. The creative teams winning in 2025 wonât just be fast, theyâll be customer-trained.
P.S. To get your đ First-Party Feedback Engine Tagging SOP, reply to this email with âSOPâ.
đ Googleâs Performance Max Gets Major Reporting Upgrades Ahead of GML 2025
Performance Max now powers campaigns for over 1 million advertisers, and Google is giving it a major analytics overhaul. New channel-level, asset-level, and search term reporting features are rolling out to help advertisers better understand and optimize cross-channel performance.
The Breakdown:
1. Channel-Level Reporting Launches - A top-requested feature is now arriving: performance breakdowns across Search, YouTube, Maps, Gmail, Discover, Display, and more. Format-level stats for Shopping, video, and product feed ads will also be included.
2. Deeper Search Terms Insights - Search terms reporting will match the granularity of Search and Shopping campaigns. Advertisers can identify high-performing queries and build new text assets or exclude irrelevant terms.
3. Downloadable Channel Distribution Tables - A new table offers granular stats by channel like clicks, cost, conversions, with downloadable access for offline analysis. Retailers, in particular, can identify gaps in channel saturation or product data quality.
4. Expanded Asset-Level Metrics - Asset reporting now includes impressions, clicks, CPC, cost, and conversion value, not just conversions. The same upgrades are rolling out to Search and Display campaigns too.
Googleâs Performance Max just became a lot more transparent. These tools give marketers the diagnostic control theyâve long requested, helping unlock more ROI from Googleâs all-in-one AI campaign engine.
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