Your Inbox Strategy Is Broken
đŹ The Deliverability Stack that wins the noisiest weeks of the Year, Google expands Demand Gen with AI and Smarter Targeting, and more!
Howdy Readers đ„°Â
In this newsletter, youâll find:
đŹ Your Inbox Strategy Is Broken
đ Google Expands Demand Gen With AI and Smarter Targeting
đ Ad of the Day
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đŹ Your Inbox Strategy Is Broken
Youâre not competing with other brands this BFCM. Youâre competing with Gmail itself. Your best campaign is worthless if it lands in Promotions tab purgatory at 4:03 pm with 27 other emails.
And during peak weeks, inbox algorithms punish even tiny engagement drops.
This isnât about open rates. Itâs about reputation equity, and youâve likely already spent most of yours. So how do you fix it?
You donât âoptimize subject lines.â You reroute your entire inbox topology.
đŹ The Strategic Stack: Preheat + Map + Precision Send
Welcome to Inbox Topology Routing, a 3-layered protocol designed for peak-period email survival:
1. Signal Preheat (3 steps, 3 days before launch)
Day 1: Send a plain-text âQuick questionâ from a real sender name. Prompt for replies.
Day 2: A micro-offer with a deep link click (e.g., early gift guide, secret landing page).
Day 3: Drop an ICS calendar link for VIP early access.
Each touch generates high-rank engagement signals: replies, clicks, calendar intent.
2. Sender Graph Mapping
Track engagement by domain: Gmail, Yahoo, Outlook. Build a Sender Graph showing % of opens, clicks, and replies per provider. Stagger sends during high-engagement windows specific to each inbox provider (e.g., Gmail: 8â9:30am, Yahoo: 5:30â7pm).
3. Final Campaign Deployment (With Seed Monitoring)
Monitor Inbox Grade Î, where your email lands before vs. after preheat.
Use seed accounts (including mobile devices) to grade placement: Primary, Promo, Spam, Delayed.
đ§Ș The 10-Day Deliverability Pilot (Your Team Can Run This Week)
Day 1â3: Preheat sequence
Day 4â5: Sender Graph analysis
Day 6â7: Smart cohort segmentation
Day 8â10: BFCM Campaign drop
đ Success Benchmark:
+8â12pt Gmail Primary lift, +20% click-through in high-engagement segments, 0% domain throttling across providers.
None of this works if your list is cold, noisy, or discount-chasers only.
Your preheat sequence is only as strong as the people receiving it. Thatâs where TrafficGrid flips the game. It feeds your list with high-attention, reply-prone, link-clicking subscribers, the exact behaviors that train inbox algorithms to trust you.
đ§š Deliverability Is a Multiplicative Engine, or a Silent Killer
This BFCM, donât rely on hope. Rely on a topology. Map it. Preheat it. Reroute it.
And let TrafficGrid power the engagement layer that actually gets you seen. You can book your free strategy call and get deliverability that drives revenue, not silence.
đ Google Expands Demand Gen With AI and Smarter Targeting
Googleâs latest Demand Gen Drops update introduces a wave of automation and creative tools for advertisers. From new customer acquisition goals to AI-powered video generation, the update aims to make campaign management more efficient and performance-driven across YouTube and Googleâs ad network.
The Breakdown:
1. Advanced customer acquisition goals - Advertisers now get three new bidding options: New Customer Value, High Value New Customer, and New Customer Only, allowing smarter segmentation between new, high-value, and existing customers. Early data shows an 11.5% rise in new customer ratios with a 3% lower acquisition cost.
2. AI-generated video creation for YouTube - Google AI can now transform existing image and text assets into professional-quality videos in vertical and horizontal formats, allowing brands to expand reach without extra production costs. The videos are optimized for YouTube engagement, helping campaigns perform better across visual formats.
3. Smarter bidding and app engagement - A new Target CPC bidding update makes performance tracking consistent across platforms, simplifying campaign optimization. Meanwhile, Web to App Connect now supports deep linking on iOS, driving more users directly into apps.
4. Dynamic product displays from Merchant Center - Demand Gen campaigns connected to Google Merchant Center can now auto-generate product visuals within ads, bringing shoppable experiences to display campaigns.
This update strengthens Googleâs Demand Gen suite as a full-funnel performance tool, combining personalization, automation, and commerce integration. Advertisers can now create faster, richer campaigns across YouTube and display with less effort, while driving more qualified engagement.
đ Ad of the Day
What Works:
1. Native âNotes Appâ Aesthetic - The ad mimics an iPhone note, instantly relatable and pattern-breaking in a feed full of polished graphics. It feels personal, like a text from a friend, not a brand pitch. Use native UI aesthetics to lower ad defenses; authenticity scrolls further than polish.
2. POV Framing for Immersive Empath - âPOV: You solved almost all your problemsâŠâ reframes the copy from pitch to personal moment. It makes the viewer the protagonist of the solution. Use POV framing to collapse the distance between brand and consumer; it feels like an inside joke, not an ad.
3. Functional Credibility Underneath the Fun - Amid humor, the product still claims authority: âpersonally fit to your body and sleep position.â Itâs a trust anchor disguised inside casual storytelling. Wrap proof points in play, facts land smoother when they feel conversational.
This ad wins by blending humor, authenticity, and subtle proof. It doesnât âsellâ better sleep, it shares the experience of fixing your life one note at a time.
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