Howdy Readers 🥰
In this newsletter, you’ll find:
📺 Your TV benchmark just lost its denominator
📊 Meta and Google hand more ad decisions to AI
🏆 Ad of the day
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Together with AirOps
The Growth Targets Changed. Did Your Plan?
Growth targets are rising faster than the resources behind them, forcing marketing teams to make critical budget decisions without a credible view of how peers are responding.
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See why 86.6% prioritize AI search while just 23% feel confident measuring its impact.
The report lets you compare your growth targets and available resources against responses gathered directly from 300+ marketing leaders.
You’ll immediately see whether your performance gap starts with execution or a plan that was under-resourced from day one.
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📊 Meta and Google hand more ad decisions to AI
Meta and Google are both pushing AI deeper into campaign management, but from different directions. Meta wants AI analyzing what is already running, while Google is giving advertisers more ways to test AI-driven changes before committing.
The Breakdown:
Meta AI becomes an ad analyst: Advertisers can connect Meta Ads and Google Workspace, then ask Meta AI to analyze audiences, creative and budgets, recommend optimizations, and identify ads losing traction.
Meta automates the reporting layer: Campaign analysis can be turned directly into decks, documents and spreadsheets, while recurring tasks can automatically run the same performance reviews on a schedule.
Google expands AI Max testing: Starting in September, advertisers can A/B test different budgets and ROI targets across multiple Search campaigns while keeping brand and location controls enabled.
Google lets advertisers forecast first: Performance Planner can model how bidding or budget changes may affect campaigns, then advertisers can apply Google’s recommended changes directly with one click.
Ad platforms are moving AI from campaign setup into the decisions that happen afterward. The shift is toward a loop where AI analyzes performance, proposes the next move, tests it, and increasingly handles the reporting around it.
🏆 Ad of the Day
What Works:
Event Creates Urgency - The oversized “12.12” immediately anchors the creative to a shopping moment, while the sale framing gives viewers a clear reason to act now rather than later.
Bundle Shows Value - Showing the full skincare lineup together makes the promotion feel substantial, while the open-box composition helps shoppers instantly understand they are getting a complete routine.
Discount Drives Attention - The 45% discount badge and double-voucher callout create strong offer framing, adding perceived savings without distracting from the product range or weakening visual hierarchy.
For tentpole sales, make the event date the primary hook, show the full product value visually, then reinforce urgency with one unmistakable discount cue.
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