Win Local, Sell Global

🚀 Your only guide to mastering Local SEO and Sell More

Happy 4th Of July 🥳

In this newsletter, you’ll find:

📈 Local SEO Keyword Research: Boost Your Local Search Rankings

📊 Meta Unveils Enhanced Ad Attribution Settings for Better Conversion Insights

📊 Google Updates Merchant Center and Display & Video 360 Features

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SEO

📈 Local SEO Keyword Research: Boost Your Local Search Rankings
^{Insights from Sam Thuillier}

Local SEO keyword research is a fundamental step in optimizing your website to rank higher in local searches. Here’s a comprehensive guide on how to effectively conduct local keyword research to drive more local traffic to your site.

🔍 Identify Your SEO Competitors

Understanding who you’re competing with is the first step. By identifying your local SEO competitors, you can benchmark your performance and devise strategies to outperform them.

Tip: Use tools like SEMrush or SE Ranking to find your competitors and analyze their keyword strategies.

🔑 Find Main Local Keywords

Focus on identifying and targeting local keywords that are relevant to your business. This includes using specific terms related to your location and services.

Example: If you run a bakery in Brooklyn, keywords like “Brooklyn bakery,” “best cakes in Brooklyn,” and “Brooklyn cupcakes” should be on your list.

Tool: SEMrush, SE Ranking

🧠 Discover Long-Tail Variations

Long-tail keywords are more specific phrases that people search for. These keywords are typically less competitive and can drive more targeted traffic to your site.

Example: Instead of just “Brooklyn bakery,” you might use “affordable birthday cakes in Brooklyn.”

Tool: AnswerThePublic

⚙️ Evaluate Keyword Difficulty

Before finalizing your keywords, assess how difficult it would be to rank for them. Keyword difficulty indicates the level of competition for each keyword.

Tool: SEMrush, Ahrefs

🗺️ Create a Keyword Map

Map out your keywords by assigning relevant keywords to each page on your site. This strategic