Win every Auction!
🚀 Unlocking the potential with FB Auction system hacks!
Howdy Readers 🥰
finger wag incoming
In this newsletter you’ll find:
🚀Unlocking the Potential of Facebook's Auction System
💯 Deciphering Digital Trends: Mobile Apps vs. Websites
💥 Optimizing Google Ads Efficiency: 7 Time-Saving Strategies
TOGETHER WITH SMART RECOGNITION
Get the Email Addresses of Up to 40% of your Anonymous Website Traffic
A New AI based Lead Gen Tool, Smart Recognition, identifies the email addresses of your anonymous website traffic.
Rather than only capturing 5% of your visitors via an opt-in form, you can now remarket and email most of your website traffic, growing your list and rev faster!
YES, this is CAN-SPAM compliant, and YES big brands are already using this technology to:
🥵Email an irresistible offer to prospects browsing your site.
🛒Send abandoned cart emails to people who don't complete the checkout.
🎯Add those email addresses to meta-remarketing audiences
See how much of your website traffic you can identify!
Get Started with Smart Recognition today!
UNLOCKING FACEBOOK'S AUCTION SYNERGY
🚀 Unlocking the Potential of Facebook's Auction System
Understanding the auction-based mechanism behind Facebook's advertising system is key to mastering ad performance. This system, where advertisers bid for users' attention, hinges on three critical factors: Advertiser Bid, Estimated Action Rate, and Relevance and Quality of the Creatives. The interplay of these elements determines both the quality and cost-effectiveness of the traffic your ads receive.
💪 Three Pillars of Auction Success
Manual Bidding: Directly influences the auction by setting the price you're willing to pay for desired actions.
Creative Strategy: Utilizes the power of content to target effectively, based on relevance and quality tailored to the audience.
Interest Targeting: Offers refined control over who sees your ads, enhancing precision beyond broad targeting methods.
🧐 Navigating Auction Inventory Through Content Format
The type of content you choose, from videos to carousels, significantly affects your ad's performance due to varying levels of competition and user engagement. Transitioning between formats, such as moving from images to carousels, can tap into new market segments, potentially lowering costs and increasing reach.
🫡 Manual Bidding Explained
Manual bidding directly communicates with Facebook