Win them back
🚀 The best Win Back emails to re-engage customers that have gone silent
In partnership with
Howdy Readers 🥰
In this newsletter, you’ll find:
📧 Re-Engagement Emails That Win Back Subscribers
🧩 Optimize Your Workspace with Google Gemini’s New “Gems”
🔍 Weekly Digital Ad Performance Recap
TOGETHER WITH PLANABLE
Content collaboration has never been this easy
Navigating the fast-paced agency world is always a hassle when it comes to efficiency and scaling. That’s why you need the right platform to speed up all your processes.
And Planable is the content collaboration tool that makes teamwork a breeze. You can create, plan, review, and approve all your clients’ content in one place: social media, blogs, newsletters, press releases, briefs — you name it! One workspace for each client.
Content marketing should be about creating impact, not getting lost in a labyrinth of tools, tabs, and spreadsheets. That’s why you can now explore your data at ease with our analytics features and create beautiful reports for your clients.
Because we love organized content. And so do you. More time, more clients.
RE-ENGAGEMENT EMAILS
📧 Re-Engagement Emails That Win Back Subscribers
Email list churn is a real challenge, with businesses losing up to 25-50% of their subscribers each year. Re-engagement emails are your golden opportunity to bring back those inactive subscribers with compelling offers, exclusive deals, and more.
Even better, 45% of email subscribers who receive re-engagement emails actually read them, making this strategy worth your effort!
1️⃣ Offer Exclusive Early Access
Exclusivity makes subscribers feel valued. Offering early access is a powerful way to re-engage them.
How to Implement:
Share essential details like the sale’s URL, time, stock availability, and shipping information.
If possible, include pricing information upfront to build transparency.
Use a pre-launch CTA encouraging subscribers to join a waitlist, which builds anticipation.
Coordinate these emails with your product launch timeline.
2️⃣ Encourage Preference Management
If subscribers aren’t opening your emails, they might not be receiving content that interests them. Help them adjust their preferences to stay engaged.
Really Good Email
How to Implement:
Simplify the process for subscribers to adjust their settings, keeping it under three steps.
Communicate what their actions will result in (e.g., “Unsubscribe to stop receiving updates on sales and promotions”).
Outline the next steps, like how they can re-subscribe later if they change their mind.
Send when you notice a significant number of inactive subscribers, especially if spam complaints are rising.
3️⃣ Make Engagement Fun with Gamification
Adding a fun element like gamification can make re-engagement more appealing.