UX that sells
🚀 Map customer journey the right way that sells more than ever before!
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Howdy Readers 🥰
Feels like a puzzle!
In this newsletter you will find:
🚀 Elevate Customer Experience with UX Journey Mapping
🌟 Google Innovates Shopping with AI and Personalized Discovery
🤩 Adobe Unleashes GenStudio: An AI Revolution for Advertisers
TOGETHER WITH OPUS
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CUSTOMER JOURNEY MAPPING
🚀 Elevate Customer Experience with UX Journey Mapping
Dive into the transformative world of UX (User Experience) journey mapping, an essential tool for visualizing and enhancing the journey customers take towards achieving their goals.
Define Clear Objectives: Understand the purpose behind your map, focusing on specific goals, audiences, and experiences. Creating a buyer persona can guide your map toward the right audience.
Research and Profile Personas: Use tools like Conjointly and gather customer feedback through surveys or user testing to define your target personas and their objectives, thus helping you find the best claims that work for your brand
Focus on Key Personas: Narrow down to one or two primary personas to ensure your map accurately reflects their specific experiences with your business.
Identify All Touchpoints: Document every interaction point, from website navigation to external channels like social media or email marketing, understanding the customer's path and potential hurdles.
Map Customer Actions and Emotions: List actions customers take at each touchpoint and consider their emotions and motivations to identify pain points and opportunities for improvement.
Assess Resources: Evaluate the tools and resources available and identify what’s needed to support an optimal customer journey.