Users are the best promoters

Howdy Readers👋

Wishing you a very happy Good Friday🥰

The value of this NFT is at a top bid of $280 from a whopping $2.9M last year!

All because everyone stopped talking about it. The same happens to the perceived value of your product every time people stop talking about their experience of using the same.

Check out below to see how you stay the talk of the town despite all the competition.🥳

In this newsletter you will find:

🤩Users are the best promoters

👫Why every business must embrace personalization

📥 Product of the week

If you’re new to ScaleUP then a hearty welcome to you, you’ve reached the right place along with 5k+ CEOs, CMO, and marketers.😉 Let’s get into it, shall we? Oh! Before you forget, if someone forwarded this newsletter to you then don't forget to subscribe to our newsletter so you never miss out!

USERS ARE THE BEST PROMOTERS - UGC FOR YOUR BUSINESS

We're sure you’re wondering who the beast is. It’s UGC (user-generated content). User-generated content gives a perfect platform to build awareness about your brand. Social media is a UGC hub, and billions of people explore products, gain awareness, and gather information about new products and brands through user recommendations, customer reviews, and visual UGC relating to the brand.

Let’s not prolong this and dive into its best practices

🥅 KNOW YOUR GOALS

The truth is that while many brands are eager to implement UGC as part of their content marketing strategy, few have a plan or goals for implementing it.

The best practice for sharing UGC on social media would be to set specific goals and guidelines beforehand. For example, what do you want to get from a particular user-generated content campaign? With clear goals at hand, you’ll be able to organize UGC in the most optimal way possible for the desired outcome.

The image above shows how Jentay Home uses UGC from social media profiles on their product page—saving time on content creation and engaging customers with more authentic imagery. Those willing to have their content featured were prompted to tag their content with #jentayhome.

Your possible goals could be:

👉 Build brand trust by creating a memorable brand identity, awareness, and credibility from your customers.

👉 Drive discoverability by getting a wide audience of passionate customers to create and tag content about your brand.

↔️ KNOW WHAT TO SHARE ON DIFFERENT CHANNELS

It’s not only about where your audience “lives” and where your brand advocates have the most influence. The best practice would be to share UGC based on your goals and their format.

👉Facebook is excellent for sharing video testimonials

👉Instagram is the preferred platform for high-quality product use case-related content from customers. For example Wayfair, an online furniture store uses the #wayfairathome and #wayfairpetsquad for buyers to showcase what resulted from their shopping spree.

👉 Twitter would be the perfect place for involving the audience in making brand decisions, like in the following case:

👉 LinkedIn is the place for communicating your message via case studies from customers or thoughtful articles from niche influencers and opinion leaders.

Remember to include relevant hashtags to increase visibility and reach, and consider @ mentions to credit content creators. Master the art of social media outreach to build partnerships with influencers and involve them in your UGC campaigns.

🔮TELL THE AUDIENCE WHAT YOU WANT

When planning your UGC campaign on social media, make it clear to the audience what it is you want them to do. Decide on specific content types that align with your brand and share the proper guidelines for users to consider.

The best practice would be to become as specific as possible: Check your brand rules, hashtags, and regulations toward UGC twice to avoid getting unwanted content.

Also, do your best to hold to the course:

If you need a specific UGC format or style, don’t revise the guidelines after a few days. Users may need some time to start sharing the content with you, and your rush or inconsistency could lead to a negative user experience.

Motivate the audience to share their UGC with you: Organize fun giveaways or contests, ask them to post content and tag you, and promise to feature their content in your feed.

🧑‍🎤 BE ORIGINAL AND ENTERTAINING

Pay attention to how your current users work on social media. As many brands are using UGC as part of their social media marketing strategy, the competition is enormous. You need to stand apart from the crowd.

Try analyzing the competition: How do they use UGC to serve their target audience? What can you do that’s unique yet still relevant to your brand mission and marketing goals?

Think of something that could help you start building a community so your followers feel they belong to something bigger than a simple tag or a repost. Follow the lead of brands like Apple with their Shot on iPhone campaign or GoPro with their annual GoPro Creator Summit.

It is an understatement to say that Thousands of people used #goprocreatorsummit. It in short was a hit because this was exactly around the time creators were booming on all platforms, and with a product like GoPro, there was a flood of responses from users with their epic shots using the product.

Remember that UGC on social media doesn’t always have to be purely product-related. Encourage people to be as creative as possible while aligning with your brand values and aesthetic to grow and encourage the wider community.

🎁 OFFER SOMETHING IN RETURN

To inspire followers and motivate them to share UGC with you, do your best to offer them something in return. Most brands organize social media contests with prizes, and it’s a good idea by all means. However, don’t get too focused on it.

According to a survey from Offerpop, only 32 percent of consumers create and share UGC to win a prize. The other 60 percent do that to get more likes or be featured by their favorite brand.

So, the best practice here would be to develop a branded hashtag for your audience to use so you could find relevant UGC quickly and regularly share the best contributions—giving credit to creators or even better providing everyone with an opportunity to become a collaborator as this gives users the basic yet most important thing in return, and that is recognition and validation for their content. 

Now that you know these tips and have a list of tricks to sharing your user-generated content (you're welcome), it’s time to put them into practice. While working with UGC on social media takes some planning it has the potential to bring tons of benefits to your brand when executed effectively.

SMOKIN TRENDING

WHY EVERY BUSINESS MUST EMBRACE PERSONALIZATION

Believe it or not, The successful brands of the future will be those that can identify customers’ needs at the moment, and respond to those needs with thoughtful, personalized solutions. This is the micro-moments and personalization trend – and it’s going to be huge.🤯

WHAT IS THIS TREND ABOUT?

What’s the first thing we do when we want to buy something? We check if it’s available online! These intent-rich moments – precise moments when a person picks up their device looking for information, to find a local business, to complete a task, or simply to buy something are called “micro-moments”🔬

Unlike the old days, business success is no longer just about capturing markets; it’s about capturing moments. In essence, this means businesses need to be right there when those crucial, intent-rich moments occur – which, in turn, means being able to anticipate those moments using data and analytics.

That’s not all, though. In addition to catching customers when they need something most, and instantly meeting that need, brands must also provide a personalized experience, such as personalized search results, recommendations, or customized products.

DOES THIS TREND MATTER?

Yes, a million times yes!

It matters because humans’ average attention span is now worse than that of a goldfish (oops).

Most of us are bombarded with content all the time, and there are never enough hours in the day. This means, that when we're looking for something specific (information, a product, etc.), we need quick solutions.

What’s more, in this age of Netflix recommendations and personalized playlists, we increasingly expect brands to present us with products and services that are unique to us. You could say we’re looking for a more meaningful connection with brands. We want to feel special. And we’re (generally) willing to pay for the privilege.

The bottom line, if your business fails to provide a quick, thoughtful response and a personalized experience, customers will likely bounce off elsewhere. (and we don’t want that)

PRODUCT OF THE WEEK IS……

No more queries on delivery from customers. Rush shall hush them all!

Rush automates the shipment tracking process on all fronts so you never have to worry about losing customers again.😮 Believe it or not but you save up to 15 hours per week on customer service tickets.

With Rush, you can generate more revenue by retaining customers through Emails and SMS. And let me tell you, repeat customers spend 33% more than new customers, and businesses say that over 50% of their revenue comes from repeat buyers.🔁

You can also schedule review request emails according to actual delivery dates. And, do you know the coolest part? You can create a fully customized tracking page for your brand through Rush.

So, Why wait until your customers are angry to update them on the status of their order? Give your customers full transparency with smart-triggered email and SMS notifications through Rush. 

Don’t believe me? Try their free trial now🥳

NEWS UP

🐦Elon Musk sights on Twitter with unsolicited $43 billion takeover bid

🤵‍♂️Scotch & Soda to open 20 stores in the next 6 months

👻Snapchat’s new feature automatically creates stories based on select newsrooms’ content

💃TikTok is testing a private dislike button for comments

🎙️Spotify continues testing a TikTok-like discovery feed

QUICK BITES

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We'd love to hear your thoughts and feedback on this newsletter🤗. If you have any suggestions, please reply to this email, and we will see you on Tuesday ✨

Have a great week and see you soon👋

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