Unlock Hidden Traffic

🚀 Six Tips to boost traffic from existing content.

June 27, 2024

Howdy Readers đŸ„° 

Pretty accurate :)

In this newsletter you will find:

🚀 6 Effective Ways to Drive More Traffic to Your Website

🌟 Trends and Predictions for Influencer Marketing in 2024

🎄 Reddit Community Holiday 2024 Trends 

If you’re new to ScaleUP then a hearty welcome to you, you’ve reached the right place along with 50k+ CEOs, CMOS, and marketers.😉 Let’s get into it, shall we? Oh! Before you forget, if someone forwarded this newsletter to you, don't forget to subscribe to our newsletter so you never miss out!

TOGETHER WITH CHARGEFLOW

Introducing "Level Up Your DTC Brand," a digital event discussing the latest strategies on how to scale DTC brands on Shopify, hosted by Chargeflow.

In this webinar, you will receive:

  • Expert Insights: Learn from the CEOs of growing DTC brands such as Caleb Ulffers  (Haven Athletic), Shani Steinberg (Allermi), and eCom SaaS leaders like Jimmy Kim (Sendlane), Erin Watt (Triple Whale), and Alicia Gan (Aftersell).

  • Practical Strategies: Get actionable tips and tools to grow your brand.

  • Real-World Examples: Hear success stories to inspire and inform your strategy.

If all of that isn't enticing enough, they're also offering platform credits from solution providers, gift cards, and a Meta Quest 3 Reality VR Headset.

Whether you're an eCommerce founder, CX manager, marketer, or product manager, you cannot miss this one.

WEB TRAFFIC

🚀 6 Effective Ways to Drive More Traffic to Your Website
Insights from Leigh McKenzie

If driving traffic to your website feels like a constant struggle, you’re not alone. With the demands of creating new content, managing social media, and planning email campaigns, it can be hard to see what truly drives traffic. Here are six actionable strategies to boost your website traffic:

#1: Flip the Script with Guest Posts

Most readers skip the author bio section at the end of guest posts, missing your link. The “Upside Down” Guest Post solves this by embedding your links within the content itself:

1. Write a guest post as usual.

2. Include “helpful resource” sections throughout the article.

3. Feature your content as one of these resources.

This approach ensures your links are seen and clicked, driving more traffic to your site.

#2: Refresh and Revamp Old Blog Content

Updating old blog posts can significantly enhance SEO traffic. Here’s how:

1. Identify outdated posts.

2. Add new screenshots and current information.

3. Remove outdated strategies and techniques.

This process can yield more SEO traffic than new posts and takes about an hour per post.

#3: Boost Shares with Clickable Quotes

Encourage more shares with “Click to Tweet” links:

1. Highlight tweetable quotes or insights in your content.

2. Use tools like ClickToTweet to create shareable links.

This makes it easy for readers to share your content, increasing its reach and visibility.

#4: Enhance SEO with Contextual Keywords

Ensure Google understands your content’s topic by using LSI (Latent Semantic Indexing) keywords. For example, if your post is about social media, include related terms like “Facebook page,” “Twitter,” and “LinkedIn.” Tools like Semrush’s SEO Content Template can help identify these keywords and optimize your content.

#5: Craft Influencer-Friendly Content

To get influencers to share your content, tailor it to their interests and preferences. Understand what topics resonate with them and craft your content accordingly. Influencer shares can significantly boost your content’s reach and traffic.

#6: Transform Your Content for New Audiences

Content Transformation is a simple yet powerful strategy. Convert one of your blog posts into another format, such as an ebook, video, infographic, or podcast. This not only reaches different audiences but also maximizes the value of your existing content.

By implementing these strategies, you can enhance your website’s traffic, to ensure sustained growth and engagement, use Smart Recognition to capture emails of majority of this traffic and rengage them through email campaigns and more. Oh and don’t worry! It’s CAN SPAM compliant. Try it for free now!

INFLUENCER MARKETING

🌟 Trends and Predictions for Influencer Marketing in 2024
Insights from Famesters

What’s Up? The Famesters Influencer Marketing Report provides a comprehensive overview of the shifting dynamics in influencer marketing, highlighting key trends, strategies, and the importance of data analytics.

The Breakdown:

  • Consumer Behavior: Consumers prefer influencers who exhibit authenticity and transparency, driven by skepticism towards overt advertising. There is a growing emphasis on sustainability and social responsibility, with influencers advocating eco-friendly products gaining traction.

  • Strategic Trends: AI is playing a significant role in influencer marketing, from automating tasks to creating virtual influencers. Brands are focusing on measurable ROI, using engagement rates, click-through rates, and conversion rates to gauge success.

  • Influencer Preferences: Micro and nano-influencers, known for their highly engaged and dedicated followings, are becoming increasingly important. 69% of brands prefer working with these smaller influencers over macro and celebrity influencers. Brands are moving towards sustained collaborations with influencers to build deeper connections with target audiences.

  • Future Outlook: Short-form video content continues to dominate, with platforms like TikTok and Instagram Reels leading the charge. Enhanced oversight and stricter guidelines are expected, focusing on transparency and clear disclosure of endorsements.

As influencer marketing continues to evolve, brands must adapt to emerging trends and consumer preferences. The focus on authenticity, sustainability, and data-driven strategies will be crucial in driving successful campaigns.

REDDIT

🎄 Reddit Community Holiday 2024 Trends 
Insights from Reddit 

What’s Up? Holiday planning is already underway on Reddit, making it a key platform for brands to engage early shoppers and planners. Reddit communities are actively discussing gift ideas, travel plans, and festive preparations, offering valuable insights for marketers.

Source:  Brandwatch, Global, April-December 2023, Festive/Holiday related mentions

The Breakdown:

Early Gift Planning and Trends: Reddit stands out as a go-to source for authentic product reviews and gift ideas. Many shoppers consult Reddit for additional research before making a purchase, with 85% of users who seek holiday gifting advice on the platform eventually making a purchase.

Evolving Shopping Behaviors: From April, travel dominates holiday conversations on Reddit, accounting for 35%, while gifting topics make up 22%. As the festive season approaches, discussions shift to hosting and menu planning, reflecting the peak of holiday preparations in November and December.

Strategic Shopping on Reddit: Redditors are strategic about their shopping, planning around major sales events like BFCM to find the best deals. Users also seek advice on how to spend holiday bonuses effectively and show a strong preference for supporting small businesses and local shops.

Comprehensive Holiday Marketing Strategy: Last year’s holiday campaigns on Reddit saw significant KPI improvements, including a 29% increase in action intent. Brands can leverage free-form gift guides, dynamic product ads for both prospecting and retargeting, to drive higher conversions and engagement.

Creative Engagement with Festive Trends: Tap into nostalgic holiday themes with subreddits dedicated to specific decades seeing increased activity. Engage budget-conscious shoppers who start discussing holiday savings in August. Cater to last-minute shoppers seeking gift ideas and store options during the final days of the season.

Reddit provides a rich source of insights and opportunities for brands to connect with holiday shoppers. By aligning marketing strategies with community behaviors and trends, brands can effectively engage and convert Reddit users throughout the holiday season.

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