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In this newsletter, you’ll find,
🤩 The Evolution of UGC: From Stale to Stellar
📈 Mark Zuckerberg’s Growing Shopping Empire: Facebook Marketplace Surpasses Amazon in Users
🎥 June Microsoft Advertising Updates: Video Ads, AI Tools, and More!
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UGC
🤩 The Evolution of UGC: From Stale to Stellar
Insights from Nativ YankoÂ
Farewell to Traditional UGC, 2019-2024 😓 Yes, you read that right. The era of traditional user-generated content is over.
What’s No Longer Working:
Scripted Narratives: Content that feels forced and unnatural.
Poor Lighting: Bad visuals that detract from the message.
Generic Messages: Lack of originality and creativity.
Salesy Tones: Overly promotional content that turns viewers off.
Slow and Boring: Content that fails to engage quickly.
The New Era of UGC:
But here’s what’s thriving:
Strong Hooks: Content that starts with a bang, using psychological triggers.
Authentic Creators: Influencers and users who sound genuine and relatable.
Well-Crafted Content: Research-backed and meticulously written narratives.
Unique and Creative: Standout ideas that break the mold.
Platform Native: Content that feels right at ho