Turn Streams into Sales

🚀 Ignite Engagement and win sales with Streaming Ads

Howdy Readers 🥰 

In this newsletter you’ll find:

🎥 Unlocking the Power of Streaming TV for Brands

🚀 Meta Enhances Catalog Product Ads with Automated Video Options

🚨 TikTok Reveals New Ad Tools at TikTok World 2024

TOGETHER WITH MODASH

With over 250 million influencers and creators worldwide, how do you begin to find the right partners for your brand?   

Ryan Prior from Modash interviewed 4 senior influencer marketers to learn how they approach influencer selection. 

All of them agreed: think beyond your immediate product category.

❌ This is the wrong line of thinking:

I have a beauty product. So, I should work with beauty influencers.

✅  This is the right line of thinking:

My ideal buyers are women aged 35-45 in New York. Who reaches those people online?

With this audience-based approach, you might still land on the "obvious" choices (like beauty influencers), but it will also give you a much bigger pool of potential partners to test. 

Discover more ways to find your best niches!

STREAMING TV ADS

🎥 Unlocking the Power of Streaming TV for Brands
^{Insights from Amazon}

Amid changing viewer habits and the rise of streaming TV, Amazon’s 2023 report with Opinium reveals new strategies for advertisers to captivate audiences effectively.

🌟 New Audience Discovery

49% of UK adults discover brands through streaming TV, jumping to 74% among 18-34 year-olds.

Opportunity: Streaming platforms present a unique chance to reach viewers engaged in content consumption.

🔍 Importance of Ad Relevance

54% of viewers find streaming ads irrelevant.

Solution: Utilize tools like Amazon Marketing Cloud to ensure ads connect with the right audience at the right moments, enhancing relevance and engagement.

📈 Integrating Ads with Content

TUI’s "The World Cook" blends ads with show content, enhancing viewer interest and purchase intent.

Impact: Effective integration leads to direct engagement from content to commerce, especially among younger viewers. This is stronger with Amazon Influencers. You can easily scale your listings to 6 figures, using Stack Influence for your Amazon influencer engagements. Sign up now and take your Amazon listings to 6-figures!

👆 Enhancing Intera