Turn Stagnation to Max Surge
🚀 Expanding the right way, without making mistakes that lead to failure
Howdy Readers 🥰
In this newsletter, you’ll find
🌟 Expanding Your DTC Brand? Here’s a Smarter Way to Do It
🚀 Instagram's New Ad Strategy and Confusing CTA Guidelines
🚀 Brave and PayPal Innovate Digital Advertising with User-Focused Platforms
TOGETHER WITH TABOOLA
Looking for traffic that converts? Don’t miss this tool!
Standard ads are losing their effectiveness. That’s why brands add native advertising into their media mix.
How does it work?
You’ve probably seen native ads and didn’t even realize it at first because they don't look like "ads" but like “regular” content integrated into articles on websites such as ESPN, NBC News, and more, all based on the user’s interest.
They blend naturally with the content around them so users see ads about products they care about in the right timing and context, leading to CTRs being 8 times higher than display ads!
Taboola is the biggest global native advertising network, reaching up to 500M users daily and 9k advertisers.
Starting is EASY:
1️⃣ Define your campaign goals and run your ad on premium websites
2️⃣ Reach millions of relevant users
3️⃣ Maximize your conversions with Taboola's exclusive automatic bidding tool, content optimization tools, and more.
Start maximizing your ad performance with Taboola today!
GROWTH
🌟 Expanding Your DTC Brand? Here’s a Smarter Way to Do It
As direct-to-consumer (DTC) brands grow, hitting a plateau is a common challenge. A frequent suggestion to overcome this is to expand into new segments with distinct messaging and advertising strategies. However, there might be more effective approaches. Here’s why and how to navigate this growth phase wisely.
You can’t operate a DTC brand with isolated positionings for each segment i.e., Separate landing pages and Ad accounts for each segment. Customers interact with your brand through various touchpoints you can’t fully control.
Consider their journey:
• They encounter your ads on social media.
• They engage with your organic content.
• They research your brand on review sites.
• They return through search engines after weeks or months.
Trying to control this journey with separate messaging strategies could be more effective. Instead, here’s a more cohesive approach:
1. Broaden Your Brand’s Overall Positioning
Your brand’s core messaging should resonate broadly across all target segments.
Example: Apple
Started as a computer company.
Now positions itself as a tech lifestyle brand.
Apple didn’t separate its products; it integrated them under the umbrella of innovation and lifestyle. The iPhone, iPad, and Mac all