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In this newsletter, you’ll find:
📺 Turn on the TV: Why DTC Brands Need TV Ads this Holiday Season
🔍 Google’s Updated Guidelines on Favicons and URL Parameters
🎉 Discover Droptober: Canva’s Latest Tools to Power Your Creativity
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TV ADS
📺 Turn on the TV: Why DTC Brands Need TV Ads this Holiday Season
For DTC brands facing increased digital ad competition during the holidays, TV ads might seem outdated or too expensive. But here’s the secret: TV is not only accessible but also a smart, high-impact channel to amplify your holiday campaigns and drive multi-channel growth. Let’s dive into why TV ads are your next holiday game-changer.
1. TV Ads = Unmatched Reach + Credibility
TV ads still reach 90% of U.S. adults weekly, making them a powerful tool for driving brand awareness. In a world where trust is hard to earn, 81% of consumers trust TV ads over other forms of advertising, according to MarketingSherpa. This credibility boost can be especially valuable during the holiday season when consumers are flooded with options.
2. CTV and Programmatic TV: Precision Targeting, Holiday Edition
Gone are the days of broad, untargeted TV ads. Connected TV (CTV) and addressable TV allow you to target specific demographics with precision. According to eMarketer, CTV ad spending is projected to hit $27.5 billion by 2025, reflecting its growing importance. This makes TV not just a mass-market tool but also a highly targeted weapon for holiday campaigns.
Go beyond social and search – it’s time to turn on the TV. With WonderAds, powered by Tatari, you can run, measure, and optimize TV ads just like any meta ad (Obviously with better analytics and no shady automatic changes), without needing a massive budget. Talk to the team today.
3. The Halo Effect: TV Ads Boost Digital Channels
Studies show that TV advertising doesn’t just drive direct conversions—it boosts the effectiveness of your other channels. Google Marketing Research found that TV ads lead to an 18% increase in organic search and a 10% boost in online conversions. In other words, TV doesn’t compete with your digital efforts; it amplifies them, driving more engaged holiday shoppers to your website.

Example: Warby Parker utilized TV advertising as part of their broader strategy to build mass awareness and scale rapidly. By targeting key demographics and investing in both digital and traditional channels, Warby Parker saw significant growth, including a reported $10 million spent on TV ads in Q1 of 2020, which helped boost overall brand visibility during critical sales periods like the holidays.
4. Affordable TV: Yes, Really
TV ads have long been perceived as expensive, but platforms like WonderAds have democratized the space. With programmatic buying, DTC brands can run targeted campaigns with complete transparency and control, similar to digital ads. The cost of TV ads has also decreased by 10-20% in recent years, according to Statista, making it more affordable than ever for smaller brands.
This holiday season, DTC brands can no longer afford to overlook TV. The platform’s reach, trust, and now, accessibility, make it an indispensable part of any holiday strategy. By pairing TV with digital efforts, you can drive higher conversions and reach new audiences with precision and scale.
🔍 Google’s Updated Guidelines on Favicons and URL Parameters
Insights from Search Engine Journal
Google has introduced updated guidelines for favicons and URL param