Howdy Readers 🥰
Sweet life I chose!
In this newsletter you will find:
✨ Subscription Surge: First Buys to Loyal Buyers!
🚀 Meta Elevates Retail Advertising with AI-Driven Updates
👀Google's Game-Changing Ads Innovations for Mobile App Developers
TOGETHER WITH MINISOCIAL
Partner with highly curated creators without the hassle.
minisocial, the OG UGC platform that launched in 2018 - has spent years curating its group of high-quality micro-influencers that are hand-selected for your brand by their expert team.
With minisocial getting a project spun up is easy
1️⃣ Submit your brief
2️⃣ Approve your creators
3️⃣ Send out your products
4️⃣ Watch as posts go live and you get to download your new, fully-licensed content!
And that's it! minisocial handles all the nitty gritty so you can spend more time on your to-do list and less time going back and forth with creators.
See why hundreds of brands trust minisocial with their micro-influencer & UGC activations
Get 15% off your first campaign when getting started here!
AOV
✨ Subscription Surge: First Buys to Loyal Buyers!
Insights from Nativ Yanko
Mastering the art of profitable first purchases amidst rising ad costs and dwindling margins is like discovering a treasure trove. Subscriptions emerge as the golden key to brand growth, with well-crafted paid ads offered to a cold audience being the map to riches. Here's how to navigate this journey toward a flourishing subscription model that ensures immediate profitability and sustained customer loyalty.
🚀 Irresistible Incentives
The traditional "subscribe and save" lure falls short. Instead, present an offer so enticing that it feels like a steal:
major discounts on the main product,
complimentary gifts that complement the purchase,
free shipping, and a money-back guarantee.
Customer's Delight: Imagine being offered your favorite product bundled with gifts that enhance your experience, all at a significant discount and with the assurance of free returns. The appeal is undeniable, transforming a simple transaction into a compelling invitation to join your brand's community.
📈 First Purchase Profitability
Achieving profitability on the initial purchase while setting the stage for a subscription relationship is the holy grail of e-commerce. Doubling the offer—twice the main product and gifts, coupled with a larger discount—caters to higher average order values (AOV), propelling first-purchase profitabil