Turn Emotions to sales

🚀 Unlock Creative Brilliance with Emotional Intelligence

Howdy Readers 🥰 

In this newsletter, you’ll find:

🎨 Mastering Creative Strategy: Elevate Your Craft with Emotional Intelligence

🌟 Shopify's Summer ’24 Edition: Transforming Commerce with Over 150 Updates

📊 TikTok and Google Maps: Unveiling New Ad Features

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🎨 Mastering Creative Strategy: Elevate Your Craft with Emotional Intelligence
Insights from Deividas Tokaris

To excel as a creative strategist, understanding human psychology and behavior is paramount. Let's delve into three advanced topics that will enhance your creative prowess and deliver impactful results.

🧠 Neuro-Linguistic Programming (NLP)

NLP is a sophisticated approach to understanding and influencing human behavior through language and communication patterns.

Advanced Strategies:

  1. Precision Language: Use precise, evocative language that taps into your audience's subconscious desires and fears.

    • Example: Nike's "Just Do It" campaign uses concise, powerful language that inspires action and confidence.

  2. Pattern Interruption: Introduce unexpected elements to break automatic response patterns and capture attention.

    • Example: Old Spice’s humorous and surreal ads disrupt traditional fragrance commercials, capturing immediate attention.

  3. Sensory-Rich Content: Integrate multisensory cues to create immersive experiences that resonate deeply.

    • Example: Apple’s product launch events use vivid visuals, crisp sound, and tactile demonstrations to create a full sensory experience.

💼 Sales Psychology

Insights into consumer behavior can transform your creative approach, making it more persuasive.

Advanced Strategies:

  1. Emotional Resonance: Craft narratives that evoke strong emotional responses, creating a personal connection.

    • Example: Dove's "Real Beauty" campaign emotionally resonates by celebrating diverse body types and redefining beauty standards.

  2. Cognitive Dissonance: Subtly challenge beliefs and offer your product as the solution to resolve the conflict.

    • Example: Patagonia’s "Don't Buy This Jacket" ad encourages responsible consumption, challenging the norm and reinforcing its commitment to sustainability.

  3. Sophisticated Social Proof: Leverage high-quality UGC and influential endorsements to build credibility and trust.

🧩 Creative Thinking Models

Structured thinking models foster innovation and fresh perspectives.

Advanced Strategies:

  1. Lateral Thinking: Explore analogies and metaphors to connect disparate ideas, leading to unique solutions.

    • Example: Red Bull’s "Gives You Wings" campaign creatively associates energy drinks with the ability to achieve the impossible.

  2. Systems Thinking: Develop creatives that address multiple touchpoints and integrate seamlessly into the user journey.

    • Example: Starbucks' rewards program integrates app notifications, in-store promotions, and email marketing to create a cohesive customer journey.

  3. Behavioral Design: Use nudges and triggers from behavioral economics to subtly guide audience actions.

    • Example: Amazon’s “One-Click” purchasing and recommendations system uses subtle nudges to streamline the purchasing process and increase sales.

The Takeaway

To excel as a creative strategist, go beyond basic techniques and embrace a deep understanding of human psychology. Mastering the above models will enable you to create emotionally charged, intellectually stimulating, and highly effective ads.

💡 Pro Tip: Continuously experiment, refine strategies, and integrate advanced analytics to measure impact and iterate on your approach. Stay ahead of psychological and behavioral trends to consistently deliver groundbreaking content that captivates and converts.


🌟 Shopify's Summer ’24 Edition: Transforming Commerce with Over 150 Updates
Insights from Shopify

What’s Up? Our Summer ’24 Edition brings over 150 updates to enhance Shopify's platform, making it faster, more integrated, and more resilient.

The Breakdown:

Market Expansion:

  • Markets Hub: Centralizes international selling, B2B growth, and in-person sales with Shopify POS.

  • Streamlined Workflow: Consolidates functions into one admin location for easy market creation and customization.

AI Innovations:

  • Media Editor: AI image editing is now available across all admin tools and the mobile app.

  • Product Creation: The Magic tool suggests product attributes, reducing errors and improving visibility.

  • Customer Support: Shopify Inbox offers AI-generated responses to customer inquiries.

  • Sidekick Assistant: AI-powered assistant for insights and guidance.

In-Person Selling:

  • Updated POS Features: One-tap digital receipts for Shop Pay users and automatic return detection for staff.

Unified Analytics:

  • Revamped Analytics: Faster, smarter data insights for timely decision-making.

Experience seamless commerce with Shopify's Summer ’24 Edition, unifying market expansion, AI-driven tools, and enhanced sales processes.


📊 TikTok and Google Maps: Unveiling New Ad Features
Insights from Stacked Marketer

Traditional marketing is evolving with innovative opportunities on TikTok, and Google Maps introduces automatic ads.

The Breakdown:

TikTok's Enhanced Marketing:

New Fusion: TikTok combines its Out-of-Phone feature with Branded Mission, offering real-world marketing opportunities like billboards, in-store displays, and cinema ads.

Branded Mission: This initiative lets brands run campaigns that creators join by posting unique, campaign-related content.

Advantages: This blend fosters user-generated content (UGC), broadening reach and fueling creativity by utilizing diverse creators' ideas.

Google Maps Automatic Ads:

Local Service Ads (LSAs): Now on Google Maps for iOS, LSAs use existing data and reviews to automatically create ads.

Effortless Creation: Ads are generated without manual input, charging only for qualified leads based on your current bids.

Increased Visibility: Although you can't opt out aside from disabling LSAs, the feature likely enhances visibility with minimal effort. Keep an eye on your performance metrics and make adjustments as necessary.

TikTok's integration with Branded Mission boosts real-world marketing using UGC, while Google Maps' automatic LSAs streamline ad creation, enhancing exposure effortlessly.


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🔝 Meta continues its dominance in app downloads, with Instagram leading Q1 2024, followed by TikTok, Facebook, and WhatsApp, per Sensor Tower data.

📺 Netflix extends Microsoft Advertising Partnership to include connected television (CTV) ads, enabling advertisers to reach Netflix viewers through Microsoft’s platform.


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