Trends that Set the Sales!
🚀The only Social Ads overview you need to set your Q1!
Howdy Readers 🥰
Taking rest of the day off 😎
In this newsletter you’ ll find:
❤️ Last Minute Valentine Plan?
👉 Empowering Ad Measurement: Meta and LinkedIn’s New Tracking Tools
🚀 Social Media Dynamics: New Survey Insights for Marketers
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LAST-MINUTE VALENTINE BLITZ
❤️ Last Minute Valentine Plan?
With 52% of consumers planning to celebrate Valentine's Day and spending an average of $192.80, businesses have a prime opportunity to connect with their customers through SMS marketing. Given the 8.4% expected rise in spending despite inflation, and with 63% of people aged 18 to 44 preferring text messages as a medium for expressing love, SMS campaigns can be a potent tool. Here are some actionable SMS marketing ideas, complete with examples, to help you capitalize this season of love:
1. Curate a Last-Minute Gift Guide
Strategy: Alleviate the stress of last-minute gift shopping by offering a curated list of gifts from your inventory. Categorize gifts based on relationship types or interests to simplify the selection process, making it easier for customers to find the perfect gift.
Example: “Left gift shopping till the last minute? We’ve got you covered! Explore our Valentine’s Day gift guide tailored for everyone you love. Romantic, friendly, or just because - find it all here: [Link]”
Here’s how Bloomingdale does it:
2. Promote In-Store Pickup