Transparency is the Best Policy

🚀 How Showing More can help you Sell More!

Howdy Readers🥰

🎭Age is just a number, but our target audience is anyone with a sense of humor and a heartbeat!

In this newsletter, you will find:

🌟 Build BRAND LOYALTY with your transparency!

🚨 X drops the bottom ad label, Meta’s Chatbot ‘Personas’ & 4 New YouTube Shorts’ Capabilities

📌 Pinterest's dip in User Growth for Q2 doesn’t stop the growing ‘Younger’ engagement 

Together with Brave

Culprit’s sales shot up by 500% in just 14 days of the BRAVE campaign

Culprit was outspending their dollars on Facebook and targeting the same audience as every other underwear company in the US. It wanted to reach a better receptive audience and boost their sales

With a powerful user base of 57+ million privacy-conscious users, Brave helped Culprit to shoot up their sales compared to other ad platforms.

• 5x sales on the 1st day

• 500% sales spike in 14 days

• CTR at 12.8%

With Brave's unique notification ads, Culprit was able to tap into a previously unreachable audience and drive traffic to Culprit’s landing page. The high-quality traffic led to deeper engagement and boosted profits instantly.💰

And the best part? For a limited time, you can get double the value for your first campaign when you mention ScaleUP.

“The Brave User Ad drove highly enthusiastic customers who not only bought single pairs of our underwear, but bought three packs, both men’s and women’s styles, and memberships in the same order. They were buying products that we didn’t even market in the ad.” - Dylan Trussell & David Dinetz - Co-Founders

Get access to an untapped audience & shoot up your ROAS overnight!

🌟Build LOYALTY with transparency!

Do you know that your customers feel a deeper connection with your brand…when they see what’s behind the curtain?

So, let's dive into how transparency can impact your buyer's decisions!

Imagine this:

You're shopping online, and you stumble upon two similar products - one from a brand that's transparent about their sourcing, production, and pricing, and the other with just the basic information.

Which one would you choose?🤔

Yes, I heard ya!

Customers these days want more than just “flashy” marketing – they seek honesty, authenticity, and behind-the-scenes scoops! That's where you can ace the transparency game.

It's about being an open book – showing your customers the nitty-gritty, the good, and even the not-so-glamorous!

And guess what? It WORKS like magic on buyer behavior!

The science behind the Transparency effect

🧠 The Brain's Trust Center: When customers encounter transparency, their brains' trust center lights up like a disco ball! When you're upfront and genuine, it signals to your customers that you've got nothing to hide - a surefire way to win their hearts!

Science of what the customer thinks

When customers see the raw and real side of